IBT JOURNAL OF BUSINESS STUDIES [FORMERLY JOURNAL OF MANAGEMENT & SOCIAL SCIENCE (JMSS)] HEC RECOGNIZED Y CATEGORY JOURNAL

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1 (IBT) (IBT) Main Ibrahim Hyderi Road, Korangi Creek, Karachi , Pakistan UAN : (92-21) Fax No : (92-21) jbs@ibt.edu.pk URL: Vol 12, No.2 Journal of Business Studies December 2016 Institute of Business & Technology ISSN IBT JOURNAL OF BUSINESS STUDIES HEC RECOGNIZED Y CATEGORY JOURNAL Volume 12, Number 2 December 2016 Development Financing And Economic Governance: Analysis Of The Liquidity Crisis And Circularity Debts In Pakistan Muhammad Irfan Khan, Dr.Muhammad Ayub Khan Mehar, Athar Iqbal Ownership Structure, Board Size, Board Composition And Dividend Policy: New Evidence From Two Emerging Markets Muhammad Sadiq Shahid, Dr. Daid Gul, Muhammad Rizwan, Muhammad Hassan Bucha The Moderating Role Of Social Class: Effect Of Brand Service Scapes On Loyalty Atif Shahab Butt, Dr. Irfan Hameed, Dr. Imran Hameed With Whom You Compare Yourself Relationship Of Social Comparison & Employee Work Outcomes - Leader Member Exchange (Lmx) As Mediator Naveed Anwar, Dr. Niaz Ahmed Bhutto, Dr Irfan Hameed, Badar Zaman Quershi Corporate Govenernance Under Multi-Theoritical Perspective Muhammad Hassan, Muhammad Rizwan Investing The Pricing Of Exchange Rate Risk In The Stock Market: Evidence From Pakistan Stock Market Muhammad Tariq, Dr. Alam Raza, Azizullah, Ghulam Mustafa Shaikh Effect Of Career Growth Opportunities And Rewards Satisfaction On Turnover Intention: Measuring Moderating Effect Of Supervisor Support Muhammad Umar, Ghulam Mustafa Shaikh, Hammad Tahir, Saeed Ahmed How To Augment Task And Contextual Performance Through Employee Engagement Bilal Khalid, Dr. Muhammad Zia Urrehman, Rana Jimshaid Asghar Gauging Audiences Message Recall Through Brand Element Placement In Televised Commercials Kashif Riaz, Dr. Rukhsar Ahmed Role Of Social Media Marketing (Smm) In Hei s Admission M. Awais Mehmood, Dr. Faisal Aftab, Dr. Hafiz Mushtaq

2 Volume 12 No 2

3 [FORMERLY JOURNAL OF MANAGEMENT & SOCIAL SCIENCE (JMSS) AIMS & SCOPE Journal of Business Studies examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business and other contemporary issues are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.the scope of the journal includes the all the contemporary issues of management sciences. Unpublished papers and extended versions of papers presented at conferences may be submitted for possible publications in JBS. Responsibility for the content of a paper rests upon the authors and not upon the editors or the publishers.

4 ABOUT THE JOURNAL Journal of Business Studies is a biannual journal in the field of Management Science that offers platform for researchers, scholars & scientist to publish their original and to date research of high scientific value. It is a double blind peer review open access academic journal, published biannually by (IBT). Articles published in the journal illustrate innovations, development and achievements in the field of Management science. The journal is being published electronically as well as in print form. It has received HEC recognition in Category Y.

5 DISLAIMER Facts and opinions in articles published on Journal of Business Studies are solely the personal statements of respective authors.ê Authors are responsible for all contents in their article(s) including accuracy of the facts, statements, citing resources, and so on. Editors disclaim any liability of violations of other parties rights, or any damage incurred as a consequence to use or apply any of the contents of Journal of current research in science. Material submitted to JBS must be original and not published or submitted for publication elsewhere. Authors submitting a contribution to JBS who have related material under consideration or in press elsewhere should upload a clearly marked copy at the time of submission and draw the editor's attention to it in their cover letter. If a part of a contribution that an author wishes to submit to JBS has appeared or will appear elsewhere, the author must specify the details in the cover letter. Consideration by the JBS is possible if the main result, conclusion, or implications are not apparent from the other work, or if there are other factors, for example if the other work is published in a language other than English. Author is responsible to get permission from previous publisher or copyright holder if an author is re-using any part of paper (i.e. figure or figures) published elsewhere, or that is copyrighted. The editors consider all material in good faith that their journals have full permission to publish every part of the submitted material including illustrations.

6 Development Financing And Economic Governance: Analysis Of The Liquidity Crisis And Circularity Debts In Pakistan Muhammad Irfan Khan, Dr.Muhammad Ayub Khan Mehar, Athar Iqbal Ownership Structure, Board Size, Board Composition And Dividend Policy: New Evidence From Two Emerging Markets Muhammad Sadiq Shahid, Dr. Daid Gul, Muhammad Rizwan, Muhammad Hassan Bucha The Moderating Role Of Social Class: Effect Of Brand Service Scapes On Loyalty Atif Shahab Butt, Dr. Irfan Hameed, Dr. Imran Hameed With Whom You Compare Yourself Relationship Of Social Comparison & Employee Work Outcomes - Leader Member Exchange (Lmx) As Mediator Naveed Anwar, Dr. Niaz Ahmed Bhutto, Dr Irfan Hameed, Badar Zaman Quershi Corporate Govenernance Under Multi-Theoritical Perspective Muhammad Hassan, Muhammad Rizwan Investing The Pricing Of Exchange Rate Risk In The Stock Market: Evidence From Pakistan Stock Market Muhammad Tariq, Dr. Alam Raza, Azizullah, Ghulam Mustafa Shaikh Effect Of Career Growth Opportunities And Rewards Satisfaction On Turnover Intention: Measuring Moderating Effect Of Supervisor Support Muhammad Umar, Ghulam Mustafa Shaikh, Hammad Tahir, Saeed Ahmed How To Augment Task And Contextual Performance Through Employee Engagement Bilal Khalid, Dr. Muhammad Zia Urrehman, Rana Jimshaid Asghar Gauging Audiences Message Recall Through Brand Element Placement In Televised Commercials Kashif Riaz, Dr. Rukhsar Ahmed Role Of Social Media Marketing (Smm) In Hei s Admission Mr. M. Awais Mehmood, Dr. Faisal Aftab, Dr. Hafiz Mushtaq

7 INSTRUCTIONS TO AUTHORS Author(s) are requested to please carefully read all the instructions before submitting a manuscript to the Journal of Business Studies (JBS). Manuscripts not prepared as per below mentioned specifications may be returned to the author(s) and may experience significant delays in review and time to publication. MANUSCRIPT SUBMISSION Three hard copies of manuscripts of articles, comments, notes or book-reviews, should be submitted to The Editor Journal of Business Studies Institute of Business and Technology (IBT) Main Ibrahim Hydri Road, Korangi Creek Karachi Pakistan GUIDELINES FOR AUTHORS General Instructions The manuscript should be aligned as justified. Citation and referencing should be carried out in APA style. Abstract should not exceed 200 words. Abstract should be divided into 4 paragraphs with respect to objectives, methodology, findings and practical implications. There should be minimum three key words. The length of the research paper must be between words. Figures, tables and boxes should be numbered consecutively in Arabic numeral,(e.g.; Figure 1, Figure 2, and Table 1, Table 2, etc.). Colorful customized figures and graphs shouldn't be drawn and figures and tables shouldn't be inserted in the main text. Instead, all the tables and figures should be presented in APPENDIX at the end of the paper. There should be at least one corresponding author whose name, ID and cell number should be mentioned. Main author and co-authors should mention their affiliations. Formation Content Font Size Font Style Title of the paper 16 Bold Times New Romans Main Heading 14 Bold Times New Romans Sub heading 12 Bold Times New Romans Line Spacing Submission All the manuscripts must be submitted online on this ibtjbs@ibt.edu.pk At first stage the format of the paper will be checked according to the prescribed guidelines. If some deficiency is observed, the author(s) will be informed. After removing the deficiencies, the paper will again be submitted on the same ID as mentioned before. At the second stage, the plagiarism test will be conducted and will be reported to the corresponding author. Finally, the paper will be reviewed by two members of the peer review committee and their comments will be communicated to the corresponding author through within a month. Response to the review comments should be communicated within 15 days to the associate editor. Acceptance of the paper can be given to the author(s), if they request, conditioned to the favorable comments of the reviewers. Contact Us The Editor Journal of Business Studies Institute of Business and Technology (IBT) Main Ibrahim Hydri Road, Korangi Creek Karachi Pakistan URL. jbs@ibt.edu.pk

8 Editor in Chief Dr. Farooq e Azam Cheema Editor Dr. Nadeem A. Syed (IBT) Assitant Editor Muhammad Tariq (IBT) BOARD OF ADVISORY May Hu Deakin University Australia Dr. Bethel Erastus-Obilo University of Hertfordshire USA Mark Robson School of Environmental Sciences USA S.M Taha University of Karachi Pakistan Kashif Imran University of Malaysia Malaysia Muhammad Asim University of Karachi Pakistan Farooq Aziz Federal Urdu University of Arts, Science & Technology Pakistan Tayyaba Zarif Shaheed Benazir Bhutto University Pakistan Farooq e Azam Cheema Dr. Nadeem A. Syed Imtiaz Arif Nawaz Ahmed Dr Asif Kamran Dr Kamran Soomro Dr Akhtiar Ali Muhammad Tariq Dr. Masood Anwar Ghulam Mustafa Editorial Board Bahria University Institute of Business Management SZABIST, Karachi Design & Layout Owais Saleem Muhammad Hamza Musluddin IBTJBS is published by the: Institute of Business and Technology (IBT) Main Ibrahim Hydri Road, Korangi Creek, Karachi Pakistan UAN: (92-21) FAX: (92-21) UAN: URL: info@ibt.edu.pk

9 Dr. Zahid A. Memon Dr. Arsalan Ghouri Dr. Irfan Khan Dr. Rizwana Bashir Dr. Rafique A Khan Dr. Nadeem Malik Dr. Irfan Hameed Dr. Athar Iqbal Dr. Alam Raza Dr. Sadiq Shahid Dr. Faid Gul Usman Aleem Dr Gobind List of Referees International Humera Shahid Jubail University College-female Branch, The Royal Commission For Jubail & Yanbu-(Rcju) Kashif Imran University of Malaya, Malaysia Prof Lan Pei Xuzhou University, China Noor Firdoos RV Institute of Management Dr. Agha Amad Nabi Universiti Teknologi Malaysia, Prof Liu Wangxu Xuzhou University, China Mubashir Qureshi University of Bedfordshire Lutan, UK Hamad Abro Commercial Bank International, Dubai, UAE Sisira Monash University Yasir Soomro King Abdul Aziz University, Jiddah Dr Umair Xuzhou University, China Dr. Badar Alam Iqbal Aligarh Muslim university Sohail Amjad College of Applied Sciences Salalah Dr. Yar Muhammad Khan Adam Smith Business School Local Mehran University Institute of Science & Technology Development Bahria University, Lahore Campus PAF KIET University of Balochistan Bahauddin Zakariya University National University of Modern Languages SZABIST Benazir Bhutto Shaheed University Lyari

10 Abstracting and Indexing

11 IBT Journal of Business Studies (IBTJBS) IBT Journal of Business Studies (IBTJBS) is an open access, peer-reviewed and refereed journal published by (IBT), Pakistan. The main objective of JBS is to provide an intellectul platform for the scholars. IBTJBS aims to promote interdisciplinary studies in management and social science. The journal publishes research papers in the field of business such as management, business studies, communication studies, corporate governance, demography, development studies economics, education, ethics, industrial relation, information science, finance, marketing, public administration. The journal is published in both print and online versions. IBTJBS Publishes original papers, reviews papers, conceptual frameworks, analytical and simulation models, case studies, empirical research, technical notes and book reviews. Topic for submission include but are not limited to: Business Administration International Enterprises Human Resource Management Logistics Supply Chain Economics Information Management Corporate Governance Geospitality Management Banking Investment Strategic Management Business Ethics Marketing International Economics Organizational Behavior Globalization impacts Electronics Commerce Real state management Industry Innovation Sport Care Management Finance Risk Management Commerce Papers are submitted for IBTJBS Spring issue latest by April and published in August where as the Fall issue last date of submission is November and published in January. However, an early submission will get preference in case of review and publication process. Send your manuscript to at editor at For more information, visit the offical website of the journal The Editor Journal of Business Studies - JBS Main Campus - IBT Main Ibrahim Hydri Road, Korangi Creek, Karachi-75190, Pakistan jbs@ibt.edu.pk, UAN: (92-21) , Fax: (92-21) UAN: URL: info@ibt.edu.pk