1 From Malaysia to Saudi Arabia understanding the new Muslim consumer.
2 Why? We believe that the global Muslim community has been underserved as consumers by brands and companies. Islamic Branding is one of the next big global growth opportunities - the Halal market alone is worth USD 2.1trillion annually. While the economic opportunity is clearly evident, we believe we need to genuinely understand the Muslim consumer.
3 5 useful words the global Muslim community - Ummah a set of guiding life principles, a mental and moral compass - Shariah light, enlightenment - Noor acceptable to Muslims, in accordance with good practice - Halal forbidden to Muslims - Haraam
4 There are a staggering 1.8 billion Muslims living across the world today.
5 Where do most Muslims live? Country Muslim population 1. Indonesia 188,619, Pakistan 144,788, India 131,213, Bangladesh 118,512, Turkey 67,864, Iran 67,610, Egypt 64,647, Nigeria 54,891, Algeria 31,729, Morocco 31,642,000
6 But also... In Europe In North America 53 million Between 2.5 and 7 million In Russia Between 14.5 and 20 million In China 21.7 million
8 They are young. 52.5% of the population in these countries is under 24 years old. They have the potential to deliver the Demographic Dividend * of India and East Asia. Together, Muslim youth account for 11% of the world s population. *Demographic Transitions and Economic Miracles in Emerging Asia, David Bloom
9 To date, the Muslim consumer has been commonly misunderstood. Common errors: Stereotyping Insensitivity Over-simplification Causing many marketers to stumble, inadvertently offend, fail to cross borders, or fail to resonate.
10 It is our challenge to understand them. In 2008, the GDP of the 5 large countries in and around the Middle East -Egypt, Iran, Pakistan, Saudi and Turkey -a population of 420 million -was $3.3 trillion - the same size as India but at 1/3 of the population. -Vali Nasr, Forces of Fortune, 2009 The soft revolution's combination of conservative symbols, like Islamic dress, with contemporary practices, like blogging, may confuse outsiders. But there are few social movements in the world today that are more important to understand. Robin Wright, TIME, 2009
11 What have we done so far? A two-year piece of global research, conducted in partnership with TNS. In depth analysis of the state of Islamic Branding and the needs of the New Muslim Consumer. Established partnerships with leading Islamic scholars and academics globally. Published the pioneering study, Brands, Islam and the New Muslim Consumer a landmark development in the field.
12 Our approach is new. We start by understanding core Islamic values - the values of the Shariah. honesty, sincerity, respect, community, consideration, kindness, peacefulness, purity, authenticity, patience, discipline, transparency, trustworthiness, moderation, modesty, understanding, humility, selfimprovement, equality, dignity. This is not an exhaustive list, but one developed through consultation with religious scholars and academics.. We believe these are values that most Muslims would recognise as being core to their faith.
13 And then we analyse how these values translate into actual consumer behaviour in daily life.
14 Our definition of Islamic Branding Branding that is empathetic toshariahvalues in order to appeal to the Muslim consumer ranging from basic Shariahfriendliness to full Shariahcompliance in all aspects of the brand s identity, behaviour and communications.
15 We ve learned a lot about Halal and Shariahcompliance. Brands and companies are considered liable to good Shariahcompliant behaviour, just as people are. It cannot be a tokenistic on-pack gesture, or lived only through a Muslim-friendly variant/ sub-brand. It needs to be lived and breathed as a core value system by the entire company behind the brand. It is deeply reassuring, and in majority-muslim markets, taken for granted. It is only when brands fail to demonstrate their Shariah-friendliness that they get into trouble.
16 The Noor Category Index How important is Shariah-compliance in each category? Note on the data: All ratings were captured at a sub-category level. Sub categories ratings within each category measured were aggregated to provide a one score index for each category.
17 Our research has pointed us to the emergence of the New Muslim Consumer
18 Our deep segmentation charts an evolution... The Synthesizers (6%) The Movers (6%) THE FUTURISTS The Connected (27%) Religion Individuates Me Religion Connects Me Religion Enables Me Religion Identifies Me The Identifiers (27%) Religion Centres Me Religion Purifies Me THE TRADITIONALISTS The Grounded (23%) The Immaculate (11%)
19 We call the New Muslim Consumers the Futurists. They are driven by pride in who they are, and by their reach for success in all that they do.
20 They look confidently to the future. technology-savvy/ innovation-loving/ globally-travelled/ well-educated
21 But stay firmly rooted in the values that define them. Family values/ togetherness and community/ respect/ religious ritual/ cultural heritage
22 They are fully engaged with the world, but are defining their own place in it. "There is more self-confidence in the Islamic world today about dealing with reason, constitutionalism, science and other big issues that define modern society. The West is no longer the only worldview to look up to. There are other ways of sharing the world and negotiating your place in it. Ibrahim Kalin, the Foundation for Political, Economic and Social Research, Ankara.
23 They are the New Muslim Consumers. proud to be Muslim unafraid to challenge driven by success demand the very best take no prisoners We call them The Futurists open to the world demand a fair hearing rooted in who they are
24 When it comes to brands, they are forging new relationships. Brands are important as tools in identity-building. Brands can make them feel globally connected, and up-to-speed. Brands can reassure, and provide a link with heritage. Brands can make them feel actively involved in their communities. Brands are expected to engage in honest, open, equal dialogue. Brands are expected to take their values as a starting point. But brands can also disappoint, and let them down. When they succeed, brands today are openly welcomed into their core inner circle of trust and loyalty.
25 BRAND Noor Index Score* Lipton 131 Nestlé 130 Nescafé 122 Nido 118 Kraft 117 Maggi 117 Mirinda 110 Pringles 110 Lay s 110 7Up 109 Colgate 108 Lux 108 Sunsilk 105 Close Up 103 Dove 103 Pantene 102 Rexona 102 Head& Shoulders 101 Heinz 101 Nivea 98 Fair& Lovely 97 Pepsi 95 Coca-Cola 94 Air Arabia 91 L Oréal 90 Axe 88 Emirates 85 Red Bull 78 Etihad Airways 77 Singapore Airlines 63 Cathay Pacific 62 Citibank 59 Standard Chartered 54 HSBC 51 RBS 47 *Numbers represent the % agreement with the statement this brand is completely Halal or Shariah-compliant, averaged across our four markets. The Noor Global Brand Index 2010 How Muslim-friendly are global brands today?
26 CIMB Islamic
27 Why is it successful? Inclusive Muslim-friendly values Progressive and innovative Collective
29 Why are Nokia successful? User-friendly, accessible to all Shariah-friendly values Innovative in local content Caring personal touch A means of self-expression
31 Reason for success? Belief in children One of us Moves with the times Socially responsible
33 Our pioneering study delivers practical, expert guidance in building brands that are empathetic to core Muslim values in order to appeal to the new Muslim consumer today.
34 This approach puts the Muslim consumer first, for the first time. We start by understanding Muslim consumer values. Purity Honesty Humility Discipline Togetherness Image-consciousness And then analyse what they mean for brands. Be authentic in word and deed. Be transparent. Avoid hubris. Display efficiency. Be part of the community. Help project the right image.
35 Huge surge of interest.
36 "My Lord! Enrich me with knowledge..." (Qur'an, 20:114)
Product Branding and Market Development Global Growth Opportunities Daud Vicary Abdullah 1 Agenda Facts and Figures Spreading the Word About Islamic Finance Opportunities Challenges to Development 2 What
MAGAZINE What Indonesia teaches us about Islamic Marketing CULTURE ARINDAM BHATTACHARYYA, HEAD OF STRATEGY, MEDIACOM INDONESIA 30 MAR 2017 Islam is the fastest-growing religion in the world. But to really
Islamic Banking: More Financial Inclusion for Arab States? Clement M. Henry Middle East Institute National University of Singapore # 1 Islamic shares of commercial banking deposits 1st yr 1986 c1997 2007
The CIMA qualifications in Islamic Finance A different perspective on global business I was always interested in moving into Islamic finance by my personal preference and the career opportunity available
PROPHET MUHAMMAD WAS A BUSINESS MAN Ali, Nor FazlinFazwin; Hussein@Hassim, Nurhanisah; Ibrahim, Noor FazzianaFazrin; Ghazali, Nur Fatimah Atirah; Ghafar, NurSyafeera Financial Mathematics Department Faculty
IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 11, Issue 1 (May. - Jun. 2013), PP 31-40 Customer Satisfaction Level of Islamic Bank and Conventional Bank
Serving Muslim Clients A very brief introduction to Islamic Finance History of Islamic finance Not New 1500 years of development. During Classical period, commerce flourished under Islamic commercial law.
الا كاديمية العالمية للبحوث الشرعية ISRA International Shari ah Research Academy for Islamic Finance THE ROLE OF CENTRAL BANK OF MALAYSIA IN DEVELOPING MALAYSIA'S ISLAMIC FINANCIAL INDUSTRY Prof. Dr. Mohamad
#9 November 2016 IPSOS : Why You Need to Transform Now Frederique Alexandre Cecile Carre Allyson Leavy Jim Leonick i Device agnostic is no longer the future of online research. It s happening now. Marketers
SPIRITUAL LIFE SURVEY REPORT Northfield Methodist Church October 2012 2012 Willow Creek Association. All Rights Reserved. Unauthorized distribution is prohibited. 0 Table of Contents Understanding Your
185 The Paradigm of the Islamic Banking System Bogdan Munteanu Islamic banks have constantly grown their activity and expanded across the world economy, in a matter of decades. Today, their assets cover
PROCESS AND PROCEDURES FROM CONVENTIONAL TO ISLAMIC BANKING AMIR ALFATAKH YUSOF ISLAMIC BANKING SPEAKER PROFILE 1. Started in Conventional Banking Sales for OCBC Bank Retail, Business Banking and Corporate
Page 1 of 7 The Rise of Islamic Finance Author: Mohammed Aly Sergie, Online Writer/Editor January 30, 2014 Introduction Origins and Controversy A Rising Asset Class Sukuk: A Global Trajectory Islamic Finance
Atlantis Beach Baptist College Staff Employment College Overview Application Process Application Forms Atlantis Beach Baptist College Overview Our College The Atlantis Beach Baptist College was founded
Muslim and Christian Understanding Theory and Application of A Common Word Muslim and Christian Understanding Theory and Application of A Common Word Edited by Waleed El-Ansary and David K. Linnan MUSLIM
48 In Depth / Islamic Finance TURKEY AIMS TO BECOME CENTER OF ISLAMIC FINANCE Islamic Banking in Turkey continues to develop at an accelerated pace in recent years. Islamic nance s total assets in Turkey
Robin Wright Arab Spring, The Middle East & The World Social, Political, and Communication Change in the Middle East MEDIA MAPPING RESEARCH TERMS & RESOURCES Important Abbreviations/Terms: ICT = Information
Workshop on Islamic Finance in the National Accounts THE PROJECT ON DEVELOPING ISLAMIC FINANCE INDUSTRY DATABASE FOR OIC MEMBER COUNTRIES Mrs. Zehra Zümrüt SELÇUK 25 October 2017 Beirut, Lebanon OUTLINE
As I Enter Think about: Holy Quotes! You decide- is it from the bible, the Torah, or the Quran? Agenda: Notes on Islam Notes on Judaism Jerusalem Timeline Quotations from Holy Books Determine whether the
The changing religious profile of Asia: Buddhists, Hindus and Chinese Religionists We have described the changing share and distribution of Christians and Muslims in different parts of Asia in our previous
1 of 5 9/19/2014 9:47 PM Backgrounders Islam: Governing Under Sharia (aka shariah, shari'a) Authors: Toni Johnson, and Mohammed Aly Sergie, Senior Online Writer/Editor Updated: July 25, 2014 Introduction
1 Viewer s Guide Directions: After viewing the program, answer the following questions either on the back of this paper or on a separate sheet. 1. What are some of the reasons that Islam is misunderstood
World Journal of Islamic History and Civilization, 7 (1): 07-11, 2017 ISSN 2225-0883 IDOSI Publications, 2017 DOI: 10.5829/idosi.wjihc.2017.07.11 Non-Muslim Perception on Islamic Banking Products and Services
Your web browser (Safari 7) is out of date. For more security, comfort and the best experience on this site: Update your browser Ignore Educator Version HIJAB: VEIL ED IN CO NTROVERSY Cultural interpretations
SECTION I: PART A The Uncertainty of Science, by Richard Feynman Question 1 (3 pts): Identify the author s argument, main idea, or thesis. The author s argument is that we should not fear doubt; we should
By Dr. Monia Mazigh Fall, 2017 Women and Islam Week#2 2 Belief System in Islam Believe in God Believe in all His Prophets, from Noah to Abraham, Moses Jesus, and that Mohamed is the last of the Prophets
SHARIAH NON-COMPLIANT RISK MANAGEMENT FOR ISLAMIC FINANCIAL INSTITUTIONS Introduction Ensuring Shari ah compliant aspect is imperative for Islamic financial institutions (IFIs) to maintain the confidence
Development, Globalization, and Islamic Finance in Contemporary Indonesia Thomas B. Pepinsky Department of Government and Modern Indonesia Project Cornell University email@example.com January 10, 2012
ASSAYAD The Magazine Arabs Trust Even though it might sell, hearsay is not our business. Sticking to the hard facts is the reason people have been reading Assayad for over 72 years. Furthermore, in the
Financing Public Infrastructure Using Sovereign Sukuk Salman Ahmed Shaikh Markets fail in the provision of public goods. Public goods are non-rival and non-exclusive. This creates the problem of free riding.
9 ème Conférence islamique des Ministres de la Culture 9 th Islamic Conference of Culture Ministers المو تمر الا سلامي التاسع لوزراء الثقافة Mascate 19-21 Muharram 1437H 2-4 novembre 2015 مسقط 21-19 محرم
Abstract Despite US-led coalition's largely military campaign to degrade ISIS, it is not addressing the root cause of its existence Saudi Wahhabi ideology. Asian security officials are expressing alarm
Muslim Friendly Tourism Best Practises in Non-Muslim countries By Dr. Mohamed battour Outline Muslim friendly destination Treat Muslim tourists with respect Promote Taiwan to Muslim Travelers Some suggestions
Geography and Culture Southern Asia, bordering the Arabian Sea, between India on the east and Iran and Afghanistan on the west and China in the north Flat Indus plain in east; mountains in north and northwest;
Bank Sarasin Islamic Wealth Management Report 2012 Foreword We are pleased to present Bank Sarasin s Islamic Wealth Management Report 2012. This is the third edition of our Islamic Wealth Management report
Sharia Finance Islamic Economics The Solution for World Crisis 2010 Dubai Intl. Peace Convention Background of Dr. Hussein Hamed Hassan Gender roles at Peace Convention Dr. Hassan s three main points Dr.
Department of Religious Studies FALL 2016 Course Schedule REL: 101 Introduction to Religion Mr. Garcia Tuesdays 5:00 7:40p.m. A survey of the major world religions and their perspectives concerning ultimate
AP World History Summer Assignment 2015-2016 Welcome to AP World History! You have chosen to take a college-level course that covers everything from prehistory to present day all across the globe. This
East meets West in academic retreat at Egypt s Red Sea Students from Islamic Al-Azhar University and Netherlands-Flemish Institute in Cairo enter the dialogue under audience of the Dutch Ministry of Foreign
Moral System of Islam نلظام لا خلايق ف الا سلام ] إ ل ي - English [ www.islamreligion.com website موقع دين الا سلام 2013-1434 Islam has laid down some universal fundamental rights for humanity as a whole,
Appendix 1 1 Towers Watson Report UMC Call to Action Vital Congregations Research Project Findings Report for Steering Team CALL TO ACTION, page 45 of 248 UMC Call to Action: Vital Congregations Research
Executive Summary Bishop Debra Wallace-Padgett visited the eight Districts in the North Alabama Conference during September and October 2017. During these visits she provided an update on the work of the
These sample project descriptions illustrate the typical scope and level of depth used to solicit student applications. Project descriptions should be submitted using IDC_Client_Application_Form.doc. Project
Council: Historical Security Council Topic: The Question of the Gulf War Topic Expert: Mina Wageeh Position: Chair Introduction: IraqileaderSaddamHusseinorderedtheinvasionandoccupationofneighboringKuwaitonthe
UK to global mission: what really is going on? A Strategic Review for Global Connections Updated summary of seminar presentations to Global Connections Conference - Mission in Times of Uncertainty by Paul
Synopsis: Terrorism in the Middle East Thesis: Terrorism is at its highest in the Middle East, taking into consideration the amount of terror attacks happening in and out of these nations due to the provided
Happiness and the Economy The Ideas of Buddhist Economics edited by Laszlo Zsolnai Typotex Budapest 2010 Preface 1 Deep Ecology and Buddhism (Knut J. Ims and Laszlo Zsolnai) 2 The "Middle Way" for Market
Spiritual Life Reference Form To be completed by the applicant. This form is to be completed by your pastor, youth minister, small group leader, spiritual mentor or other person in a position of spiritual
a. Explain the difference between an ethnic group and a religious group. Ethnic vs. Religious Group Station An ethnic group is a group of people who share cultural ideas and beliefs that have been a part
manah Institute of Islamic Finance and Economics Learn at Your Pace, Anytime, Anywhere SCHOLARSHIP AVAIL A BLE Amanah Institute of Islamic Finance and Economics (Amanah IIFE) Certified Islamic Microfinance
Your Passport to YOU in the WORLD with YOUR CHURCH Date issued PLACE Name PHOTO HERE Your church/congregation Your Disciples region or UCC conference As a member of the Christian Church (Disciples of Christ)
Original: English OIC/8-ICTM/201 ICTM/2013/RES/ /RES/FINAL RESOLUTION ON TOURISM DEVELOPMENT AMONG THE OIC MEMBER STATES ADOPTED BY THE 8 TH SESSION OF THE ISLAMIC CONFERENCE OF TOURISM MINISTERS (ICTM)
WORLD RELIGIONS Mr. Booth World History 2015 5 Major Religions Christianity Islam Judaism Buddhism Hinduism + Confucianism/Taoism 5 Categories of Religions 1. Monotheistic Belief in one God (Christianity,
WORLD RELIGIONS Mr. Booth World History 2015 5 Major Religions Christianity Islam Judaism Buddhism Hinduism + Confucianism/Taoism 5 Categories of Religions 1. Monotheistic Belief in one God (Christianity,
Islamic Management vs Conventional Management By: Amiera Zulkifli Msc Islamic Finance and Management, Durham University, UK. The under developed nations are currently in quest for formulas that could help
APPOINTMENT OF CHIEF EXECUTIVE OFFICER Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us, to him be the glory in the church and
INNOVATIONS IN ISLAMIC PHILANTHROPY AND MONETIZATION OF ISLAMIC PHILANTHOROPIC INSTRUMENTS by Tanim Laila Director Institute of Hazrat Mohammad (SAW) INSTITUTE OF HAZRAT MOHAMMAD (SAW) House- 22, Road-
Michael Driessen Cosmopolis May 15, 2010 Two Propositions for the Future Study of Religion-State Arrangements This is a rather exciting, what some have even described as a heady, time for scholars of religion
2017.10.31 (No.16, 2017) Recent Development of Islamic Finance Viewed at KLIFF2017 Yasuharu Ogino Economist firstname.lastname@example.org Economic Research Department Institute for International Monetary Affairs
International Journal of Management and International Business Studies. ISSN 2277-3177 Volume 7, Number 1 (2017), pp. 1-9 Research India Publications http://www.ripublication.com The Influence of Islamic
ALATAS, Syed Farid Syed Farid Alatas (June 1961-) is a contemporary Malaysian sociologist and associate professor of sociology at the National University of Singapore. He is the son of Syed Hussein Alatas
Religion and Global Modernity Modernity presented a challenge to the world s religions advanced thinkers of the eighteenth twentieth centuries believed that supernatural religion was headed for extinction
Policy and guidelines for assemblies and acts of collective worship September 2017 NON-STATUTORY The school has carefully considered and analyses the impact of this policy and guidelines on equality and
RELIGIOUS STUDIES Chair: Ivette Vargas-O Bryan Faculty: Jeremy Posadas Emeritus and Adjunct: Henry Bucher Emeriti: Thomas Nuckols, James Ware The religious studies program offers an array of courses that
End of Year 2016 Global Report on Religion April 12, 2017 About WIN/Gallup International WIN/Gallup International is the leading association in market research and polling (registered and headquartered
Introduction Founded by Arthur and Harriet Blakemore in 1917, A.F. Blakemore & Son Ltd began life as a one-man counter service grocery store in Wolverhampton. Over the past century, under the stewardship
Civilizations Exchange & Cooperation Foundation 2009 Better Understanding for a Better World Youth Leadership and Interfaith Conference Orlando, Florida - USA February 11-15, 2009 SHARING ONE WORLD Youth
Reliability, validity assessment of subjective norms dimension and its influence on intention to pay zakat Sani Adamu Muhammad Department of Accounting, Northwest University, Kano-Nigeria School of Accountancy,
ERWIN RAPHAEL MCMANUS THE EXPERIENCE 5 PART powertochange.org 2010 Power to Change SESSION ONE WE ARE ALL SOJOURNERS 1 WE ARE ALL SOJOURNERS FACILITATOR S OPENING COMMENTS Welcome to Soul Cravings: The
Introduction to culture and worldview analysis Asking questions to better understand ourselves and others What is culture? How would you answer this? Get in small groups of 2 or 3 to discuss this question.
Aspects of Culture What is Culture? Culture: a people s way of life (how they meet their basic needs for food and shelter) language, literature, music, and art beliefs about the world and religion technology
Islam - Exercises 1 1 Answer the following questions in your own words! How many Muslims are there in our world today? Where do most of them live? Name countries with a large Muslim population! Which prophets
Modernism in Islam عرص ة يف الا سلام ] إ ل ي - English [ www.islamway.com موقع طريق الا سلام 2013-1434 What is modernism and where did it come from? We can relate, ideologically, the modernist movement
OPINION 10 terms not to use with Muslims There's a big difference between what we say and what they hear. By Chris Seiple from the March 28, 2009 edition Print this Letter to the Editor Republish Email
CHECK AGAINST DELIVERY Tony Blair Protecting religious freedom should be a priority for all democracies Milan Thursday 10 November 2011 There will be no peace in our world without an understanding of the
Spotlight on Iran March 4 March 18, 2018 Author: Dr. Raz Zimmt Overview Against the backdrop of European efforts to place limitations on Iran s ballistic missile program and curtail its regional influence
Seminar on Islamic Microfinance for Poverty Alleviation in OIC Member Countries EMPOWERING THE SOCIO ECONOMY OF SAHABAT AIM IN MALAYSIA THROUGH ISLAMIC SOCIAL FINANCE Dr Zubir bin Harun Executive Chairman
W E A R E C A L L E D Faith Truth Compassion Service Family Forgiveness Justice Hope Love Celebrating Our Catholic Values We are pleased to introduce our Catholic values faith, love, family, compassion,
Apostasy and Conversion Kishan Manocha In the context of a conference which tries to identify how the international community can strengthen its ability to protect religious freedom and, in particular,