Muslim Friendly Tourism

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1 Muslim Friendly Tourism Best Practises in Non-Muslim countries By Dr. Mohamed battour

2 Outline Muslim friendly destination Treat Muslim tourists with respect Promote Taiwan to Muslim Travelers Some suggestions to Taiwan

3 Muslim Friendly- Halal Tourism?

4 Halal It means permissible according to Islamic teaching (Quran & Sunnah). Halal Tourism all Tourism activities, facilities, actions and objectives are permissible according to Islamic Law (Shariah).

5 Muslim Friendly Tourism It is an attempt to make the tourism experience enjoyable to Muslim Travelers and allowing them to perform religious duties.

6 Muslim Friendly Destination Muslim Travellers become sensitive to consume Halal products and services (Shariah compliant) awareness among Muslim increased to select Halal Travel options for their needs from the common of options currently offered

7 Muslim Friendly Destination Non-Muslim destination offered Muslim friendly solutions/options to scenario seen as problematic by Muslim travellers. Why? How to be?

8 Global Muslim Market

9 Global Muslim Travel Index

10 Global Muslim Travel Index

11 Global Muslim Travel Index

12 Global Muslim Travel Index

13 Muslim Travel Shopping Index

14 How to be Muslim Friendly Destination?

15 How to be Muslim Friendly Destination? Need to have (Ne) Good to have (G) Nice to have (Ni)

16 Muslim Friendly Hotel

17

18 Hotel Room Quran copy (Ne) Qibla Direction (Ne) Prayer mat (Ne) Prayer timetable (Ne) Family-friendly viewing TV (Ni) Alcohol-free beverages in fridge (Ne) Water usage friendly washroom (G)

19 Hotel Room Quran Copy Ne Ne

20 Hotel Room Qibla Direction

21 Hotel Room Qibla Direction Ne

22 Ne Hotel Room Prayer mat Ne

23 Hotel Room alcohol-free in mini fridge Ne Ni

24 Hotel Room family-friendly viewing TV Ni

25 Hotel Room Water usage friendly washroom G

26 Hotel services Certified Halal Food / kitchens(ne) Well trained staff to satisfy Muslims Female staff for women Ni Women only-floor/ family only-floor Session for ladies in swimming pool/gym Prayer Room (Surau) Ramadan services & facilities (Ne)

27 Halal food

28 Halal food it is not allowed for Muslim followers to eat Pork or pork by products Animals that were dead prior to slaughtering/carrion Animals not slaughtered properly Not slaughtered with pronouncing name of Allah Carnivorous animals, birds of prey Blood and blood by products / Alcohol

29 Halal cooking What are the basic requirements for Halal cooking? all the ingredients used in cooking should be in accordance with what is halal (permissible foods)

30 Halal cooking Are there any cooking methods that may not be used in halal cooking? No particular methods of cooking are forbidden

31 Halal cooking Must someone following halal use special equipment or prepare equipment for cooking in a special way? Can someone who follows halal use dishes, pots, pans, etc. from a kitchen that also prepares non-halal food? No, just clean the utensils before use.

32 Halal cooking Are all fresh fruits and vegetables acceptable to eat? Are all grains acceptable as halal? So long as the fruit or vegetable, grains has not be injected with or mixed with a non-halal product, ingredient. all fruits and vegetables, grains are halal to eat.

33 Muslim Friendly Airport

34 Muslim Friendly Airport Prayer Rooms Washing space is provided to perform ablution Availability of Halal Restaurants Water friendly toilets

35 Other supply side themes 1. Shopping malls 2. Attractions/Theme parks 3. Conference and Event Venues 4. Sports events Prayer Rooms Washing space is provided to perform ablution Availability of Halal Restaurants Water friendly toilets

36 Spas & Wellness centers Separate facilities for males and females. Male staff attending to male customers, and females attending to females. Muslim-friendly dress code for staff. Halal-certified products (as far as possible)

37 Healthcare facilities and services Doctors and nurses of the same gender as the patient Halal medications (as far as possible) Prayer Rooms Rooms marked with the Qiblah direction. Availability of Halal Food Water friendly toilets

38 Travel agents/tour operators Need to have Trained Staff to understand and cater to Muslim clients Need to have trained Staff to look for Muslim friendly services when putting together packages

39 Human capital 1. Management 2. Customer service staff (i.e. front desk and reception staff) 3. Information Centre staff (Call center/ tourist information) 4. F&B staff at hotels and restaurants (kitchen staff)

40 Muslim Friendly Phone Application

41 Muslim Friendly Phone Application

42 Muslim Friendly tourism S

43 Muslim Friendly Tourism S

44 Muslim Friendly Tourism S

45 Muslim Friendly Tourism S

46 Halal Cruise

47 Halal Cruise No alcohol, pork-related products and gambling on board. Segregated sports centers, single-sex spa facilities. Separate baths and prayer rooms

48 Halal Holiday

49 Halal Holiday A travel package in the tourism industry which provided full holiday services in accordance with Islamic law Halal resorts and hotels include separate pools, spa and leisure facilities for men and women an open beach which separates males from females mixed beach areas for families

50 Taiwan as Muslim Friendly Destination 1. Does the government have any special initiatives or strategies to spread MFT awareness in tourism sector on both demand and supply side? 2. Are there any plans to take specific initiatives by the government in the area of MFT in the next few years?

51 How to treat Muslim tourists with respect?

52 How to treat Muslim tourists with respect? Always be ready to answer questions regarding prayer times, Qibla direction, near by mosques and Halal restaurants Educate Staff about cross-cultural communication, where are Muslim/ Arab country? Basic knowledge about Islam ("there is no god except Allah and that Muhammad is a messenger of Allah. )

53 How to treat Muslim tourists with respect? Memorize some Arab/ Islamic words. كيف حالك How are you? Kaef Halalk أهال وسهال Welcome ahlan washlan صباح الخير Good morning sabah alekhaer السالم عليكم peace upon you aslam alekom

54 How to treat Muslim tourists with respect? Be ready for customization! Female taxi driver, female staff for family, session for female only in Gym, swimming pool.. Especially for Arab Tourists. Be ready with Arab cuisine

55 How to treat Muslim tourists with respect? Show respect to prayer facilities i.e take off shoes in prayer room. Smile Smile Smile

56 How to treat Muslim tourists with respect? Better not to shake Hand! Men to women, women to men. Don t discuss. Shia Vs Sunnah, politics. Arab revolution, Don t cross front of Muslims during praying

57 How to treat Muslim tourists with respect? Never look at women dressing Niqab (cloth that covers the face as a part of sartorial hijab) in a sarcastic way and make fun of that.

58 How to Promote Taiwan to Muslim Travelers?

59 How to Promote Taiwan to Muslim Travelers?

60 How to Promote Taiwan to Muslim Travelers?

61 Viral Marketing

62 How to Promote Taiwan to Muslim Travelers?

63 Billboard during Hajj and Ramadan Month Annual pilgrimage to Mecca and the largest mass gathering in the world (2 million Muslims from 183 countries)

64 Sponsorship during Hajj and Ramadan Month

65 Suggestions to Taiwan Innovative attraction for Muslims i.e mosque, resort, cruise Use technology image to promote Taiwan Joint tourism marketing, training with tourism (IT+Tour) Tax free during summer holiday.

66 Coming soon..

67 THANK YOU... Q&A

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