VISION STATEMENT. Bhaktivedanta Manor. Our Future in the Making

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1 1 Bhaktivedanta Manor VISION STATEMENT Founder Acharya of the International Society for Krishna Consciousness His Divine Grace A.C. Bhaktivedanta Swami Prabhupada Our Future in the Making

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3 PREFACE guiding principles for the future It is often the case that in management there is little time to focus on the longterm. We can be so busy keeping up with all that has to be done in one day what to speak the next ten years. So it is with great happiness that we welcome this Vision Statement. Over the last two and a half years a team of devotees representing a cross section of our various communities, have worked hard in meetings conversing about the Manor s past, present and potential future. Embracing the diversity of our membership and meditating on the directives of Srila Prabhupada, the team have done very well to bring forth substantial guiding principles in this Vision statement. With this Vision Statement we hope to now build on our current successes, address areas that require review and keep this great flagship of Bhaktivedanta Manor clearly on a course that is both pleasing to Srila Prabhudada and all the devotees. My sincerest thanks and appreciation goes to the team and that will be further shown with our attention to the Vision s implementation. Sruti Dharma das Temple President 3

4 4 It is both my privilege and honour to endorse this Vision Statement for Bhaktivedanta Manor, which is the culmination of two and a half years of hard work by the Vision Team facilitated by Sitarama das and Krish Raval. endorsement by the uk gbc As GBC for the UK I am very proud of this achievement and in particular the opportunity if offers for our devotional community going forward. While the core vision for our international movement was shaped and crafted by the previous Acharyas and more specifically by our Founder Acharya, Srila Prabhupada, it is incumbent upon each individual branch to form and build their own specific vision from that essence given to us. As the saying goes life begins at forty so how appropriate it is that Bhaktivedanta Manor s vision has been agreed on its 40th anniversary. I would now urge all who consider the Manor their place of service and worship to engage with this vision and assist in it becoming a positive living reality which has the potential to benefit so many in the UK and beyond. Hare Krishna. Praghosa das Governing Body Commissioner (GBC)

5 INTRODUCTION 5 This Vision Statement is the welcomed outcome of the hard work and many meetings of the Vision 2020 Group. It is intended to assist and guide current and future decision-makers at Bhaktivedanta Manor. While building on current strengths and redressing elements of direction, the vision sets out a steady course for a future in further concurrence with the directives of His Divine Grace A.C. Bhaktivedanta Swami Prabhupada. It is apt that in this 40 th anniversary year the Vision 2020 Group, having reflected deeply on Srila Prabhupada s instructions and the trials and successes of the last 40 years, now presents this vision for the future. The vision seeks to build on this growing legacy, sustain its important principles and ensure that they are not compromised. As a broad and inclusive gathering of individuals from Bhaktivedanta Manor s diverse communities and leadership, the Vision 2020 Group has endeavoured to set out a vision in which an inclusive spiritual culture may endure. The balancing act of retaining spiritual character and managing the material demands of an institution has never proven easy. Thus, this Vision Statement, while recognising practicalities and human frailty, offers guiding principles that will keep vibrant Krishna consciousness to the forefront in all areas of temple activity. Bhaktivedanta Manor is a strong and stable temple with tremendous participation from a vibrant and responsible community and congregation. Those involved certainly deserve our gratitude. Many consider the Manor a flagship amongst the most successful of ISKCON s temples around the world. The example this flagship sets to others is a daunting responsibility. Therefore, the Vision 2020 Group, in seeking to redress imbalances and sharpen Bhaktivedanta Manor s alignment to the directives of Srila Prabhupada, offers this Vision Statement as a road map for the coming years. We wish to record our gratitude to the many devotees who contributed their time, critical advice and wisdom to the Vision 2020 process in monthly meetings over the last two and a half years. The following devotees formed the core of the Vision 2020 Group: Akhandadhi das, Bhagavat Asraya das, Govardhana dasi, Sakshi Gopal das, Chaitanya Jivan das, Gomati dasi, Kapila Monet, Krsna Purna dasi, Padma Malini dasi and Sanjay Gadhvi. Our wider consulting group included: Dayananda Swami, Dhananjaya das, Ranchor das, Atmatma das, Kripamoya das, Bhajahari das, Sarvamangala dasi, Guru Carana Padma dasi, Rupa Vilasa das, Sri Kama dasi, Kishor das, Sukadev das, Srutidharma das, Dilip Patel, Sundarananda das, Gauri das, Citi Sakti dasi, Nadiya Mani dasi, Vrndavana Bihari das, Yasoda Suta das, Hitu Sanghani, Syamasundara das, Ananda Chaitanya das, Sutapa das, Kanaiyah das, Sahil Agarwal. Further thanks go to the Temple and Patrons Councils who have embraced and invested in the entire process. Sitarama das and Krish Raval Vision 2020 Facilitators

6 6 AT A GLANCE This Vision Statement has its roots in the Seven Pur poses of ISKCON as drafted by Srila Prabhupada in 1966, which he had based on a similar set of purposes composed by him in Jhansi, India, in It is firmly anchored on the vision of the Founder-Acarya of ISKCON, His Divine Grace A.C. Bhaktivedanta Swami Prabhupada as THE VISION for the development of the Hare Krishna Movement. the seven purposes of iskcon In this regard, we, the custodians of Bhaktivedanta Manor, aspire to align all our intentions and actions with Srila Prabhupada s mission and act in concert with his teachings and guidelines under the aegis of his movement, the International Society for Krishna Consciousness. ISKCON s mission statement was out lined as follows when the society was incorporated in 1966: 1. To systematically propagate spiritual knowledge to society at large and to educate all people in the techniques of spiritual life in order to check the imbalance of values in life and to achieve real unity and peace in the world. 2. To propagate a consciousness of Krishna (God) as it is re vealed in the great scriptures of India, Bhagavad-gita and Srimad Bhagavatam. 3. To bring the members of the Society together with each other and nearer to Krishna, the prime entity, thus developing the idea within the members at large that each soul is part and parcel of the quality of Godhead (Krishna). 4. To teach and encourage the sankirtana movement, congrega tional chanting of the holy name of God, as revealed in the teach ings of Lord Sri Caitanya Mahaprabhu. 5. To erect for the members and for society at large a holy place of transcendental pastimes dedicated to the personality of Krishna. 6. To bring the members closer together for the purpose of teach ing a simpler, more natural way of life. 7. With a view towards achieving the aforementioned purposes, to publish and distribute periodicals, books and other writings. It is, therefore, incumbent on us to absorb ourselves in the life and example of Srila Prabhupada, the spiritual philosophy, the culture of Krishna-bhakti and the specific instructions he provided to guide us in developing his movement and preaching to the world. Furthermore, it is our duty to strive to preserve the substance and integrity of those teachings for generations to come.

7 CONTENTS 7 FOLLOWING SRILA PRABHUPADA... 9 Honouring Srila Prabhupada Srila Prabhupada as Founder-Acharya and pre-eminent siksa-guru GBC statement on the position of Srila Prabhupada...11 Bhaktivedanta Manor as Srila Prabhupada s residence...12 Key daily practices Srila Prabhupada s books Representing Srila Prabhupada as aspiring pure devotees...14 Spiritual health check Srila Prabhupada as primary authority A legacy in service Consultation process: guru, sadhu & sastra...15 Important questions to address in decision-making...15 Recording decisions ROLE OF BHAKTIVEDANTA MANOR Bhaktivedanta Manor as a spiritual embassy...18 Iconic and historic status An ISKCON flagship project Special status within UK Sankirtana-yajna The legacy and future of Srila Prabhupada s standards of Deity worship Sanctity of the core aspects of Bhaktivedanta Manor...20 Expanding facilities Avoiding over-commercialisation MANAGEMENT AND LEADERSHIP Leadership within Krishna consciousness Leadership under direction of higher authority...22 Training in Srila Prabhupada s principles of management...22 Management reflecting devotional culture...22 Values and style of leadership Broad forward planning Encouraging responsibility and leadership at all levels...23 Hidden enemies Consultative bodies Visiting senior devotees Support for managers Ethics and fiscal probity Devotional responsibility of fiscal management...25 Clarity of decision-making Capital funds Devotee maintenance Considering long-term implications The effects of reducing project funding Special role within UK Gifts and donations UNITY IN DIVERSITY Unity in diversity An inclusive and appealing culture Balancing the resources of Bhaktivedanta Manor...31 Diversity in outreach Welcoming people to Bhaktivedanta Manor...31 Deepening spiritual experiences... 31

8 EDUCATION Education at Bhaktivedanta Manor Study of Srila Prabhupada s books Range of education Role models Nurturing talent and potential Critical life junctures Vocational training Devotional arts Varnasrama responsibilities CARE Culture of care Vaisnava culture and relationships Clarity of the extent of responsibility of the organisation...38 Life-long consideration Responsibilities of the individual towards others...39 Care for specific groups of devotees Pastoral care Justice & dispute resolution OUTREACH The broad mandate for outreach at Bhaktivedanta Manor..48 Levels of membership Personal spiritual development and outreach...48 Opportunities for outreach Consideration of the spaces used for programmes...49 Dedicated time and space for outreach programmes...49 Cultivating initiative and cooperation for outreach...50 Devotees visiting from other yatras Off-site opportunities for programmes Management and outreach Training programmes Devotional arts employed in outreach Special fields of outreach Representing Krishna consciousness The all-attractive culture of Krishna consciousness...53 Prasadam distribution Plurality of outreach programmes and communications...53 First contact Pastoral care VARNASRAMA AND SUSTAINABILITY The relevance of varnasrama Understanding varnasrama Varnasrama: unity and diversity SUSTAINABILITY Application of the principles of sustainability...44 Social sustainability Bhaktivedanta Manor s policies on sustainability...44 Culture consistent with sustainability Development of sustainable projects Spiritual, social and economic sustainability...45 Sustainability and outreach Model of sustainability... 45

9 9 FOLLOWING SRILA PRABHUPADA We may not be cent percent perfect, but as far as possible, if we follow the instruction as it is, that much [is] perfect. In this way, one will get perfection. So, one has to follow. So if you follow pure devotee, then you are also pure devotee. It may not be one is cent percent pure. Because we are trying to raise ourself from the conditional life. But if we strictly follow the pure devotee, then we are also pure devotee. So far we do, that is pure. So pure devotee does not mean one has to become immediately cent per cent pure. But if he sticks to the principle that We ll follow a pure devotee, then his actions are... He is as good as a pure devotee. Srila Prabhupada, Los Angeles, 25th November 1968 key areas of focus Honouring Srila Prabhupada Srila Prabhupada as Founder-Acharya and pre-eminent siksa-guru Bhaktivedanta Manor as Srila Prabhupada s residence Srila Prabhupada s books Representing Srila Prabhupada as aspiring pure devotees Key Daily Practices Spiritual health check Srila Prabhupada as primary authority Guru, sadhu, Sastra Key questions to address in managerial decision-making Recording decisions

10 10 Honouring Srila Prabhupada Bhaktivedanta Manor honours Srila Prabhupada as described in his pranama mantras: nama om visnu-padaya krsna-presthaya bhu-tale srimate bhaktivedantasvamin iti namine namas te sarasvate deve gaura-vani-pracarine nirvisesa-sunyavadipascatya-desa-tarine I offer my respectful obeisances unto His Divine Grace A.C. Bhaktivedanta Swami Prabhupada, who is very dear to Lord Krishna on this earth, having taken shelter at His lotus feet. Our respectful obeisances are unto you, O spiritual master, servant of Sarasvati Gosvami. You are kindly preaching the message of Lord Caitanyadeva and delivering the Western countries, which are filled with impersonalism and voidism. These pranama mantras provide an understanding of who Srila Prabhupada is, now and in perpetuity, for us as individuals and as a movement. It also serves to communicate the identity and role of Srila Prabhupada to society in general. The entire community of Bhaktivedanta Manor, immediate and extended, which is comprised of, but not limited to, the temple management and members of the temple and patron councils, along with its residents and congregations may reflect on and consider the above translation as an aid to personal meditation on the person and mission of ISKCON s Founder-Acarya, His Divine Grace Srila Prabhupada. Srila Prabhupada as Founder-Acharya and pre-eminent siksa-guru While cherishing the opportunity to celebrate the identity and role of Srila Prabhupada amongst ourselves and communicating that to society at large, it is important that we are fully aware as individuals and as a movement of his unique position as Founder- Acarya of The International Society for Krishna Consciousness. We understand that Srila Prabhupada is not limited to the role of a saintly historical figure or even to that of founder of the spiritual institution. His Divine Grace is forever transcendental to time and place and, as designated by the term acarya, does, indeed, remain personally accessible to all, now and in perpetuity, through his books, writings, instructions, sound recordings and personal darsana. All participants at Bhaktivedanta Manor are to be encouraged to understand Srila Prabhupada as the primary authority of ISKCON and that, in all matters, the institution strives to be a living example of the implementation of Srila Prabhupada s divine instructions. It was Srila Prabhupada s wish that the Governing Body Commission of ISKCON be the ultimate managing authority of the society. Bhaktivedanta Manor will always be part of ISKCON and will always remain loyal and serve Srila Prabhupada under the direction of the GBC body and the local GBC member.

11 11 GBC statement on the position of Srila Prabhupada: As the Founder-Acarya of the International Society for Krishna Consciousness (ISKCON) and the preeminent teacher and ultimate authority within our society, Srila Prabhupada has a unique relationship with every ISKCON devotee. Lord Krishna, the Supreme Personality of Godhead, is the original guru whose Divine Grace descends through the medium of the guru parampara. As such, a devotee is ultimately delivered by Sri Krishna acting through a combination of various manifestations of His mercy. These include, but are not limited to, the caitya-guru, Srila Prabhupada, the guru parampara, one s diksa-guru, other siksagurus, the Holy Name, sastra, and the nine processes of devotional service. Within these cooperative elements, Srila Prabhupada, as the Founder- Acarya of the International Society for Krishna Consciousness, is the preeminent siksa-guru for all members of ISKCON. All members of ISKCON, for all generations, are encouraged to seek shelter of Srila Prabhupada. All members of ISKCON are entitled and encouraged to have a personal relationship with Srila Prabhupada through his books, teachings, service, and his ISKCON society. All members accepting leadership roles within ISKCON, including diksa-gurus and siksa- gurus, have the duty of serving together under ISKCON s Governing Body Commission (GBC) to fulfil Srila Prabhupada s instructions as he has given in his books, lectures and personal communications. Overall, the primary duty of all diksagurus, siksa-gurus, and others in leadership positions, is to assist Srila Prabhupada in his service to his guru maharaja, Srila Bhaktisiddhanta Sarasvati Thakura, and our Brahma Madhva Gaudiya Sampradaya. Those who accept the service of diksaguru or siksa-guru in ISKCON are required to be exemplary in representing Srila Prabhupada s teaching in their words and personal behaviour. The siksa-guru gives spiritual instruction and inspiration on behalf of Srila Prabhupada and our guru parampara. The diksa-guru gives spiritual instruction, inspiration, formal initiation, a spiritual name, and later imparts the sacred Gayatri mantras to a qualified disciple as a service to Srila Prabhupada and our guru parampara. Srila Prabhupada has clearly explained that devotees who are strictly following the Krishna conscious principles are acting on the liberated platform, and, as such, are pure devotees, even though they may actually not yet be liberated. Such unalloyed devotional service is not necessarily determined by one s role or position of service, but by one s realisation.) Those who accept the service of diksa- or siksa-guru within ISKCON are mandated to be strict followers of the instructions of Srila Prabhupada, and, as long as they follow, they are acting on the liberated platform. Thus they may serve, as Srila Prabhupada ordered, as bona fide representatives of the Lord and the guru parampara and be a via media of their mercy. Yet it should be clearly understood that if such diksa- or siksa-gurus deviate

12 12 from strictly following, they may fall down from their position. Thus, to act as a diksa-guru in ISKCON means to serve under the GBC and in cooperation with other ISKCON authorities by functioning as a regular guru as Srila Prabhupada has directed. (ISKCON GBC AGM GBC Statement on the Position of Srila Prabhupada) Bhaktivedanta Manor as Srila Prabhupada s residence Bhaktivedanta Manor is to be preserved and developed as a living sanctuary dedicated to Srila Prabhupada and his legacy. This entails nurturing it as a site of his historical pastimes and as a place of pilgrimage where his presence may be felt by all, according to their capacity, as an on-going and everpresent connection. This may variously be experienced as a source of guidance, mercy, empowerment, enthusiasm and loving exchange qualities that Srila Prabhupada himself embodied and exemplified as the Founder-Acarya. Bhaktivedanta Manor aims to nurture the benefits for people to see the historical connection of Srila Prabhupada with the site of the Manor. This is to encourage everyone to develop a vision of Srila Prabhupada as a real person active in the history of the Manor and the Movement - and to help to bring his teachings, activities and example to life. As well as appreciating Srila Prabhupada as a historical person, Bhaktivedanta Manor can help people realise that Srila Prabhupada is accessible to everyone and to encourage devotees to develop an active personal connection with His Divine Grace. In particular, the mood of service and respect offered to Srila Prabhupada in his quarters allows access to the tangible relationship of bhakti that exists between Srila Prabhupada and his followers. The leadership of Bhaktivedanta Manor is to determine the means to fulfil the above aspirations to enhance devotees understanding of and connection with Srila Prabhupada. Such measures include Srila Prabhupada s rooms being designated as living museum space (with his personal paraphernalia and other exhibits displayed to a professional standard), where guests and members can read and learn about Srila Prabhupada, his teachings, life and achievements. And here, as elsewhere throughout Bhaktivedanta Manor, it will establish further anchors to focus people s consciousness on Srila Prabhupada through pictures, images, paraphernalia, publications, recordings, etc....the most confidential servant of Krishna, the spiritual master, and all devotees of Vishnu are tadiya. The saccid-nanda-vigraha, guru, Vaisnavas and things used by them must be considered tadiya, and without a doubt worshipable by all living beings. (Cc. Madhya purport) The Manor is to carry out educational programmes to present Srila Prabhupada s unique position as Founder-Acarya, his pastimes and character as well as a thorough study of his books and teachings.

13 13 Key daily practices Progress in Krishna consciousness rests upon the regular daily practice of sadhana-bhakti, as enunciated by Srila Prabhupada, thus receiving his blessings. The following key daily practices are vital to the steady advancement of each of us and should be preserved and cultivated at Bhaktivedanta Manor for the purification and benefit of one and all: Personal sadhana minimum 16 rounds on beads Following the four regulative principles Congregational chanting kirtana, bhajana, harinama-sankirtana Study of Srila Prabhupada s books morning and evening class and personal reading Communal worship mangala-arati, tulasi -puja, guru-puja, sundara-arati Asrama life self-discipline, regulated lifestyle, association, simple living and high thinking Devotional service service, preaching, sankirtana Pranamas to Srila Prabhupada personal obeisances, in kirtana, in class Srila Prabhupada s books Srila Prabhupada s writings are the canonical texts of ISKCON in perpetuity. Any further writings and publications produced by the Movement, as well as all teaching offered by Bhaktivedanta Manor, are intended to be in pursuance of elucidating and revealing the message of Krishna consciousness within these texts. Thus, all teachings and published materials offered by Bhaktivedanta Manor are to reflect the knowledge expressed by Srila Prabhupada in spirit, emphasis, application and specific philosophy. It is the duty of the management of Bhaktivedanta Manor to help preserve this precious legacy by making the full range of Srila Prabhupada s books available as well as those biographies which provide authorised insight into his life and teachings - both for study in the Bhaktivedanta Manor Library and, as far as possible, in the temple shop. In this regard, the Manor is to ensure that all editions of Srila Prabhupada s books are made available for reference at the Bhaktivedanta Manor library. That is, original pre-edited editions and re-prints, as well as newly revised editions of his works issued by the Bhaktivedanta Book Trust, should be on hand and clearly marked to identity the various versions. This library should be an on-going resource and ever-growing archive that reflects the history of the movement in the UK and worldwide with bound copies of Back to Godhead magazine as well as the Manor s own newsletters, festival publications and leaflets. Also, that the Manor is to ensure that any and all writings and publications by other Vaisnavas that are on sale or held for study are in pursuance of the Gaudiya Vaisnava siddhanta as uniquely presented by His Divine Grace Srila Prabhupada. Devotees are to be encouraged to read and propagate Srila Prabhupada s teachings and achievements.

14 14 Representing Srila Prabhupada as aspiring pure devotees The key purpose of training members of Bhaktivedanta Manor s community is to foster the consciousness and practices of pure devotional service. By nurturing pure devotees of Krishna in each successive generation, the application and dissemination of the Gaudiya Vaisnava teachings remains fresh, alive and accessible to an ever-widening audience. This preserves the integrity of the parampara and offers access to a manifest culture of Srila Prabhupada s teachings Ista-gosthi In pursuance of Srila Prabhupada s vision for creating a society of independently thoughtful men and women, the management at Bhaktivedanta Manor shall encourage full and open discussion of all topics addressed in Srila Prabhupada s lectures, letters, books and conversations. Such discussion amongst devotees is known as ista-goshti, and the Manor leadership is to encourage all members (management, residents and community alike) to attend and participate in such open fora. Leadership encourages discussion on the full range of Vaisnava interests and concerns and offers suitable opportunities for such topics to be debated with due Vaisnava etiquette. Spiritual health check Bhaktivedanta Manor is to support the continual development of the spiritual life of the devotees and requires a system of health checking to ensure that individuals are supported in their practice of Krishna consciousness and are encouraged in their personal siksarelationship with Srila Prabhupada. Srila Prabhupada as primary authority All decisions and policies at Bhaktivedanta Manor must be fully informed by the directives of Srila Prabhupada, as primary authority. As such they should always be in pursuance of his instructions. Further to this, the leadership must be inclusive and to involve consultation from a broad and appropriate range of sources. A legacy in service Special attention should be given to consulting those devotees who received direct training from Srila Prabhupada in particular areas of service. Records should be kept of their experience, knowledge and the standards as they have understood them to be. This resource will serve to sustain and promote a legacy of service as Srila Prabhupada desired and taught for the future.

15 15 Consultation process: guru, sadhu & sastra The consultation matrix for decision and policymaking should be based on the guru, sadhu and sastra principle, which provides a system of checks and balances. All leaders and leadership bodies at the Manor must engage with this tripartite method of determining what may be best in any given time or scenario. For leadership and management purposes the terms, guru, sadhu & sastra, should be understood as follows: Guru: His Divine Grace Srila Prabhupada; The GBC body (This does not mean that the GBC body is on an equal footing with Srila Prabhupada, but Srila Prabhupada has stipulated that the GBC body is the ultimate managing authority of the movement and, as such, is to represent his wishes and direction for the society.) Sadhu: Senior ISKCON devotees local and international; The respective GBC zonal secretary and the UK national leadership body (ISKCON management council); and The temple president, temple council and all consultative bodies of devotees are also included herein. Sastra: The library of His Divine Grace Srila Prabhupada, including all his written and recorded works; The ISKCON lawbook and current GBC resolutions; The Manor s various policies and protocols as documented; Any relevant ISKCON literature in accord with the GBC body; In light of the above, further texts and commentaries by the acaryas in the disciplic succession serve as an important resource. The above decision-making matrix forms the hierarchy in the consultative process. In all cases, and as previously stated, Srila Prabhupada remains the primary authority. Important questions to address in decision-making In order to keep Srila Prabhupada s sacred mission on course, Bhaktivedanta Manor encourages issues to be discussed thoroughly in the light of Srila Prabhupada s instructions before any action is taken. In considering any proposal for implementation, five key questions are to be addressed and satisfied: 1. How will this proposal serve Srila Prabhupada s mission? 2. Which of the seven purposes of ISKCON is this proposal aligned to? 3. How will this proposal align with Srila Prabhupada s teachings and guidelines for ISKCON s management in general and for Bhaktivedanta Manor in particular? 4. How will it spread Krishna consciousness to others? 5. How will it purify all those devotees engaged in delivering it?

16 16 Recording decisions The management is to ensure that good records are kept of all significant decisions that have ramifications for the Manor and its members. Such records should keep a note of how the decision has been arrived at and if consultation was involved. Although management must strictly adhere to the stated instructions of Srila Prabhupada, in exceptional and rare circumstances if the management make decisions after due consultation which they feel are in pursuit of Srila Prabhupada s ultimate wishes, but at the same time contravene certain of his stated instructions, then, in these cases, comprehensive details must be recorded. Such records must explain the logic and rationale by which such conclusions have been reached. If such decisions or policies are not intended to persevere for the long term, the date of their termination or review should be clear. The thoughtfulness, consultation and necessity of recorded detail in all such matters are to safeguard against making, or being perceived to make, harmful or whimsical decisions. Further, it avoids such decisions made with regard to specific time, place and circumstance from carrying authority or becoming a precedent for future decision-making. There are often questions and issues to be determined within the management of ISKCON projects which involve deliberation on matters of time, place and circumstance. Sometimes, we must reflect on novel situations or innovative proposals for which we do not have any direct instruction from Srila Prabhupada or which might seem to be even in contravention of specific guidance from Srila Prabhupada. And, sometimes, there may be the concern that applying specific instructions might not be appropriate in particular circumstances. In these cases, the management of Bhaktivedanta Manor is to proceed with caution. It should consult appropriately and debate the issues with trusted bodies of devotees, and it should confirm decisions and policies with higher authorities. Following the afore-mentioned principles, Bhaktivedanta Manor should carry out a review of all current practices and policies in the light of Srila Prabhupada s instructions and identify issues that may need to be rectified or corrected.

17 ROLE OF BHAKTIVEDANTA MANOR Here we only talk about the spirit soul, about Krishna, about relationship with Krishna, how to act to satisfy Krishna. This is the business here. That is the difference. Formerly, this place, Manor, was known as Piggot s Manor. Now we have named it Bhaktivedanta Manor. What is the difference? Formerly, it was for sense gratification. Now it is meant for elevating one to the spiritual standard of life. (Srila Prabhupada, Bhagavad-gita class 2:16, 22nd August 1973) We recognise that ISKCON was and always will be dependent on the inspiration, teachings and guidance we receive from Srila Prabhupada. To that end, we define our intention as ensuring that all the activities performed under the auspices of Bhaktivedanta Manor are in keeping with his desires and are pleasing to him. 17 key areas of focus Bhaktivedanta Manor as a spiritual embassy Iconic historic status An ISKCON flagship project Special status in the UK Sankirtana-yajna Sanctity of the core aspects of Bhaktivedanta Manor Expanding facilities

18 18 Bhaktivedanta Manor as a spiritual embassy We accept that Srila Prabhupada intended Bhaktivedanta Manor to be a unique vibrant environment of devotional culture. Bhaktivedanta Manor is to be defined and understood as a spiritual embassy: its role is to teach and implement Srila Prabhupada s teachings, instructions and lifestyle, so that devotees may become living examples of Krishna-bhakti. We acknowledge the emphasis on the term Bhaktivedanta. It reminds us that the role of Bhaktivedanta Manor is to connect all devotees to the parampara, thence onto Krishna, through Srila Prabhupada s teachings, instructions and lifestyle. We also draw inspiration from the etymology of Bhaktivedanta which emphasises both the expression of devotion and the cultivation of knowledge as the prime functions of Bhaktivedanta Manor. Bhaktivedanta Manor is to preserve, support and promote the transcendental culture which is encapsulated in the teachings of Srila Prabhupada and which was personally demonstrated by Srila Prabhupada in all his dealings, as recorded in all literary, audio and visual presentations of him. Iconic and historic status Bhaktivedanta Manor has special significance in the history and mission of the International Society for Krishna Consciousness, which should always be made known to its members so that they may appreciate: The Manor s role during the historic periods of Srila Prabhupada s manifested pastimes; The Manor s role nationally in the UK; and The Manor s role internationally in the development of the ISKCON movement. Specifically, we are to honour Bhaktivedanta Manor in the following ways: As one of only ten remaining places internationally where Srila Prabhupada actually resided and spent significant time; As used by Srila Prabhupada as his headquarters for the development of ISKCON in Europe; it was, and is to be forever considered, Srila Prabhupada s home; As the domain of Their Lordships, Sri Sri Radha Gokulananda, and a place of transcendental pastimes for the Deities and Their devotees; As a gift of George Harrison; and As a place of pilgrimage. In order to maintain clarity on the unique nature of the Bhaktivedanta Manor, within the main building of Bhaktivedanta Manor, the following should be documented and prominently displayed: The historical pastimes and current presence of Srila Prabhupada; The life, teachings and mission of Sri Caitanya Mahaprabhu; and The transcendental nature of the arca-vigraha, the presiding Deities of Bhaktivedanta Manor.

19 19 An ISKCON flagship project The Manor is a flagship project within ISKCON worldwide. It has, therefore, special responsibilities to preserve the good name of ISKCON internationally. As is practical, it must exercise goodwill and hospitality to devotees worldwide and encourage unity throughout the devotee world. Further, it can provide special and unique services and support to the preaching efforts of the society in Europe and beyond. Special status within UK It is important to consider the important status that Bhaktivedanta Manor has within ISKCON UK. It has the ability to offer many functions of preaching, teaching, culture and support that may assist to nurture the growth and spread of ISKCON in other regions. Bhaktivedanta Manor is committed to collaborate with other UK centres in propagating Krishna consciousness as well as in effective recruitment of devotees and the utilisation and movement of devotee resource between temples. Sankirtana-yajna Sankirtana-yajna refers to the spreading of Krishna consciousness, as established by Sri Caitanya Mahaprabhu and put into practice by Srila Prabhupada in the modern era. Bhaktivedanta Manor is to encourage the understanding that every facet of ISKCON s activities are, and should remain, part and parcel of sankirtana-yajna and thereby to develop an awareness and appreciation in all devotees of the value of all services as being interconnected and essential for the successful performance of sankirtana-yajna. This will develop and enhance a spirit of inclusiveness in the endeavours of the devotees in every facet of ISKCON. For example, devotees who perform book distribution and harinama-sankirtana and devotees who perform Deity worship will come to understand how each activity relates to and enhances the other. The legacy and future of Srila Prabhupada s standards of Deity worship Their Lordships Sri Sri Radha- Gokulananda are among the very few arca-vigraha personally installed by Srila Prabhupada. This places enormous responsibility upon Bhaktivedanta Manor to ensure that Their worship, security and pleasure is maintained and enhanced to the highest standards that Srila Prabhupada wanted. The management of Bhaktivedanta Manor will consult thoroughly with those devotees personally trained and charged with Deity worship particularly in the UK and develop a full compendium of standards and practices to be followed in the worship of Radha-Gokulananda.

20 20 Sanctity of the core aspects of Bhaktivedanta Manor All preaching and general activities taking place within Bhaktivedanta Manor are to be organised in order to preserve the sanctity of Bhaktivedanta Manor and support the Vaisnava culture therein. The altar of Their Lordships, Their temple room, Srila Prabhupada s vyasasana and his rooms and the devotees asramas are to be given absolute priority to preserve and enhance the spiritual sanctity and atmosphere that each of these areas deserves. Each of these facilities is to be protected from neglect, misuse, inappropriate activities and interference from other quarters. Management is to ensure a balanced use of the overall space of Bhaktivedanta Manor, thereby preserving the sacrosanct atmosphere of all areas and in particular those mentioned above. All activities and projects are to be assessed against this criterion, and consideration shall be given to relocating those activities that are not aligned to the core functions of Bhaktivedanta Manor. Expanding facilities It is inevitable that there may be incongruity or even conflict in the use of certain spaces or just a lack of adequate facility within the Manor building because of its current limitations even so, as much as is possible must be done to protect the key areas as described above. The management are to consider the options for creating new facilities within the estate and also facilities off-site to accommodate some of the functions currently held at the Manor. There is also the need to consider expansion of activities and the creation of new facilities beyond the immediate locality of Bhaktivedanta Manor and to open new centres and run new programmes in other locations within our remit which will cater for the devotees and visitors in those localities. Avoiding overcommercialisation Although it is correct that Bhaktivedanta Manor offers devotees and visitors the opportunity to purchase books, prasadam, paraphernalia and services, all such sales activity should be carried out in such a way that is appropriate to maintaining the spiritual atmosphere of the project.

21 MANAGEMENT AND LEADERSHIP So the future of this Krishna Consciousness movement is very bright, so long the managers remain vigilant that 16 rounds are being chanted by everyone without fail, that they are all rising before four in the morning, attending mangal arati our leaders shall be careful not to kill the spirit of enthusiastic service, which is individual and spontaneous and voluntary. They should try always to generate some atmosphere of fresh challenge to the devotees, so that they will agree enthusiastically to rise and meet it. That is the art of management: to draw out spontane ous loving spirit of sacrificing some energy for Krishna. But where are so many expert managers? All of us should become expert managers and preachers. We should not be very much after comforts and become complacent or selfcontented. (Srila Prabhupada letter to Karandhar, 22nd December 1972) As leaders and followers entrusted with the welfare and future of all the devotees and projects of Bhaktivedanta Manor, we recog nise the enormous responsibility to maintain, nurture and expand the movement as would be most pleasing to Srila Prabhupada. key areas of focus Leadership within Krishna consciousness Management reflecting devotional culture Values and style of leadership Broad forward planning Encouraging responsibility and leadership at all levels Hidden enemies Consultative bodies Visiting senior devotees Support for managers Ethics and fiscal probity Devotional responsibility of fiscal management Clarity of decision-making Capital funds Devotee maintenance Considering long-term implications The effects of reducing project funding Special role within UK Gifts and donations

22 22 Leadership within Krishna consciousness Bhaktivedanta Manor accepts the following principles regarding the character and behaviour of leaders and managers within the movement: A good leader is one who is a good follower. A leader has others well-being at heart. The principles of leadership apply to everyone: from those charged with the responsibility of leading the temple or a particular project or for caring for other devotees down to each individual, who is ultimately responsible for implementing Krishna consciousness at a personal level. Sound spiritual sadhana and good personal conduct are vital for anybody making decisions that affect the lives and spiritual progress of others. Leadership is effective when accompanied by inspiring personal qualities. Along with setting rules for his followers, Prabhupada was constantly coaching and encouraging the devotees in their service and spiritual development. Hence, we expect our leaders to: Exhibit kindness, fairness, maturity, common sense and have the ability to consult broadly and listen to others when reaching decisions; Anchor their decisions and policies in the core values of Krishna consciousness that are the heart of the spiritual community of Bhaktivedanta Manor; and Look to Srila Prabhupada s example as a leader and take inspiration from him. Leadership under direction of higher authority In ISKCON, each one of us, regardless of the title, role or service we engage in, is under the care and direction of a higher devotee authority. The overall management of the Bhaktivedanta Manor project recognises and is faithful and cooperative with the authority of ISKCON UK, the local GBC member and the GBC body as the ultimate governing body for the movement. Training in Srila Prabhupada s principles of management Bhaktivedanta Manor will offer training programmes to assist its leaders and managers in understanding the principles by which Srila Prabhupada and the GBC body wish the movement to be run. Management reflecting devotional culture Srila Prabhupada wanted his temples to be well-organised, clean and welcoming. However, in trying to achieve that goal, he warned us not to set up too much bureaucracy. The balance is having sufficient organisation, systems and management controls which do not interfere with the higher goals of a vibrant, happy, flexible and welcoming centre of Krishna consciousness. It is preferable for us to keep to organisational terminology that reflects our spiritual aspirations and traditions. We wish to distinguish the purpose and mood of Bhaktivedanta Manor from mundane or commercial corporations.

23 23 Values and style of leadership The managerial organisation of Bhaktivedanta Manor is to be in keeping with the values of devotional leadership, justice and fairness, as elaborated by Srila Prabhupada. The processes by which leaders are appointed and trained should enshrine these Krishna conscious values in a way that is clearly visible to the community of devotees. In pursuit of initiatives, the preferred leadership style is to strive to build a consensus opinion from relevant devotees for significant proposals to fulfil Srila Prabhupada s Seven Purposes of ISKCON at Bhaktivedanta Manor. Managerial bodies should contain representation from as broad a spectrum of its area of care as is practical. Broad forward planning There is to be forward planning at Bhaktivedanta Manor that attempts to forecast the future needs of all elements of our community with the establishment of an on-going, inclusive process of consultation and communication with those devotees. This is to be undertaken with due consideration of age, gender, ethnic background and ISKCON experience. Encouraging responsibility and leadership at all levels The structure and policies of the society should support and encourage the sense of leadership, responsibility and initiative at all levels of the organisation. The organisational culture of Bhaktivedanta Manor is to embody the principle of identifying, encouraging and training leadership for the future and of offering suitable opportunities for them. It is recognised that leadership of a particular unit or department within the whole organisation must endeavour to avoid conflicts with or detriment to others and should strive to build synergy and common benefit. Hidden enemies As with all human organisations, there is the danger that certain undesirable factors may affect our leadership, management and decision-making. The devotees of Bhaktivedanta Manor are to be mindful of such hidden enemies and are able to recognise and avoid them in themselves and in the temple bodies in which they participate. Such hidden enemies include the following traits: Personal interest, ambition or selfcentred motive; Commercialism and profit at the expense of spiritual principles; Materialistic expressions of religiosity which subvert or take the place of the culture of bhakti; Tribal or party mentality in which one group puts its interest unfairly or unduly above another; Politics and diplomacy which promote individual of party gain and which undermines the devotional culture of the organisation; Nepotism and cronyism in which benefit and service is awarded not on merit, but as a favour to those related in family or friendship; Philosophical deviation in which one may unintentionally or carelessly act against or without due regard for ISKCON philosophy and policy;

24 24 Philosophical manipulation in which one uses a narrow presentation of philosophy, including sastric quotes, to promote a particular conclusion, that if analysed more broadly, may prove to be a deviation; and Isolationism that involves a lack of appropriate interaction with others or a failing to consider the needs and thoughts of others. Each of these hidden enemies may affect an individual, a sub-set of devotees or an entire project such as a temple community. The devotees of Bhaktivedanta Manor must do their utmost to avoid decisions which would exacerbate the problems that these hidden enemies can cause. Consultative bodies Bhaktivedanta Manor always seeks to work with suitable consultative bodies of devotees set up in advisory capacities to assist the managers of Bhaktivedanta Manor. Some of these bodies may be formed of devotees who have special expertise in practical or fiscal matters or a particular field of service. Special consideration should also be given to the formation of an advisory and consultative body of mature and experienced devotees exhibiting broad wisdom, integrity, good character and detachment and thereby able to deliberate on spiritual and theological matters as they relate to the running of the project. Visiting senior devotees There must be a clear definition of the roles, responsibilities and extent of authority of senior ISKCON devotees visiting the UK. While we appreciate their senior association, such visiting devotees do not have any managerial authority over devotees at Bhaktivedanta Manor Support for managers Bhaktivedanta Manor accepts that managers and leaders deserve and require support to help them in the challenges of their onerous responsibilities, and it will provide sufficient support, training, guidance and mentorship to all those who have the responsibility (or the potential) to manage others to enable them to fulfil their roles well. Bhaktivedanta Manor recognises that the key role of a manager in Krishna consciousness is to deal with people and to implement policies and programmes to assist its members in behaving in such as way so as to be consistently encouraging, fulfilling, inspiring, as well as effective and beneficial.

25 25 An effective system of mentorship should be made available to all of the managers of Bhaktivedanta Manor specific to their roles and responsibilities - to be implemented to support their self-awareness; to enhance their relationships with other devotees and with Srila Prabhupada; and to encourage them to develop a reflective practice as part of their responsible role. Ethics and fiscal probity It is the responsibility of leaders at all levels of Bhaktivedanta Manor to carry out their duties with due regard to the standards of fiscal probity and ethical values that are expected of a spiritual movement and UK charity. It is the responsibility of all devotees to care for the wealth and property of ISKCON as belonging to Krishna and placed in our care for His service. All devotees are to be conscious to avoid wasting of resources - either by unnecessary expenditure or by damage or loss to Krishna s property. Bhaktivedanta Manor accepts that all funds that come into its care belong to Krishna. They are not the preserve of any particular person or department. They are to be used in the appropriate way to serve the broadest understanding of Bhaktivedanta Manor s remit. Although there are specific bodies delegated with the responsibility to manage particular funds for designated purposes, the understanding remains that the funds are in the ownership of Radha Gokulananda and are for the benefit of the overall project. Devotional responsibility of fiscal management Although it requires a certain level of understanding of financial issues to manage a charitable organisation, the care and allocation of Krishna s funds are a devotional responsibility, and therefore those persons responsible for this activity should be of devotional character appropriate to their service. Clarity of decision-making There must always be transparency and clarity about how and by whom management and financial decisions are made. And, suitable explanations are to be provided for the allocation of funding for new projects and investments. Such transparency of leadership offers protection for the managers as well as for other members. Capital funds Bhaktivedanta Manor is to have a defined and transparent system to decide on the allocation of capital funds that strives to guarantee the appropriate balance of the interests of preaching and expansion of new and current projects against expenditure or investment in the long-term security and development of the temple. It is recognised that, although a body may act with due diligence and integrity within the law and spirit of a charity organisation, there remains the specific issue of the priorities for ISKCON as a preaching movement. An example

26 26 of such a dilemma might be deciding between investing in long-term capital security or funding a new or expanded outreach project. Neither is inherently right or wrong it is a question of balancing the movement s priorities. Bhaktivedanta Manor is to reflect on the best approach for such capital fund decision-making and possible approaches may include one or more of the following: Pre-set budget strategy allocating certain percentages for certain purposes; Policies agreed within a long-term vision strategy; Guidance from advisory and consultative bodies; Ista-goshtis, discussion and consultation with the community. Devotee maintenance Bhaktivedanta Manor recognises that it is necessary and desirable to provide personal and family maintenance for certain devotees engaged in the project. It also recognises that such provision may, at times, potentially undermine devotional culture or cause disharmony amongst members of the community. The Manor should periodically review its approach in caring for and maintaining devotees and their families with the objective of devising a system that is seen to be: In pursuance of Srila Prabhupada directions on this matter; Consistent with the devotional culture and spiritual aspirations of the Manor; Fair, reasonable and equitable for the devotees involved; and Open, balanced, broadly acceptable and open to all members. Bhaktivedanta Manor is to be mindful of implementing any policy of devotee maintenance or provision that might detract from others volunteering their services or from feeling accepted or welcomed within the community. It is to consider the ramifications that, because a particular devotee is being supported financially to carry out a specific task, such a service may no longer be open for a non-maintained devotee to participate in. Considering long-term implications When taking decisions on expenditure, investments and commitments which have long-term implications (such as leases, mortgages, etc.), managers are to be mindful not to cause undue burden or impact on the Society in the future.

27 27 The effects of reducing project funding When taking decisions on cutting or terminating funding for existing projects, all due consideration is to be given to the spiritual value of such a programme, particularly in terms of preaching, education or care for the devotees. If a reduction in funding is unavoidable, then managers are to consider how the loss of such a programme can be mitigated and how the current provision can be retained or replaced to an acceptable degree. Special role within UK Each temple and project within ISKCON UK is autonomous and working together under the aegis of the national leadership of the local GBC. Because of its history, size and status, Bhaktivedanta Manor recognises it holds a unique and privileged position within UK. Within its own capability, it will endeavour to respond to the desires and interests of the rest of ISKCON UK, to try to assist other projects and regions as best it can. This assistance may take the form of suitable advice, support and encouragement. In certain circumstances it may involve non-obligatory financial aid which may be offered at the discretion of the Manor. And, it should be implemented in such a way as to avoid dependency or the loss of initiative for the recipient project. Gifts and donations All donations made for a specific fund-raising purpose must be utilised for that purpose with full clarity and transparency. However, Bhaktivedanta Manor is to be vigilant to avoid accepting gifts or donations for certain purposes that are inappropriate, unnecessary or which cause problematic obligations or commitments particularly those that might be inconsistent with Krishna conscious philosophy or practice. Care is to be taken not to confer undue benefit, influence or special status to those who have given significant or particular funds or gifts to the temple.

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29 UNITY IN DIVERSITY If we keep Krishna in the centre then there will be agreement in varieties. This is called unity in diversity...please try to maintain the philosophy of unity in diversity. That will make our movement successful. (Srila Prabhupada letter, Bombay, 18th October 1973) The devotees of Bhaktivedanta Manor seek to demonstrate true unity in diversity through devotion to Lord Krishna, as taught by Srila Prabhupada. key areas of focus Unity in diversity An inclusive and appealing culture Balancing the resources of Bhaktivedanta Manor Diversity in outreach Welcoming people to Bhaktivedanta Manor Deepening spiritual experiences Association amongst the generations Possible requirement for new facilities

30 30 Unity in diversity Krishna consciousness offers a unique understanding and spiritual process to cultivate harmony and to encourage people towards unity in diversity. The Manor accepts that Srila Prabhupada had a vision of unity in diversity for his Society. Krishna consciousness is the basis of spiritual unity which should be nurtured as the goal and guiding objective for the life and preaching of Bhaktivedanta Manor. The Manor must always endeavour to create a consciousness of unity and greater family spirit. Part of this may be through the transcendental principles, standards and practices of Krishna consciousness as taught by Srila Prabhupada. Serving together in openness, generosity of spirit and inclusivity creates a mood of happiness, unity and satisfaction. An inclusive and appealing culture Bhaktivedanta Manor should be universally attractive to all visitors and devotees from a variety of cultures. Bhaktivedanta Manor represents the Gaudiya Vaisnava tradition, and this will always be a prominent aspect of the culture of any of its temples. However, Bhaktivedanta Manor may also adopt certain suitable aspects of the customs, culture and cuisine to reflect its location in Britain and to appeal to all aspects of the British public. Britain is not a singular culture and is composed of many community groups. The leadership of Bhaktivedanta Manor must always reflect on how the temple should remain of broad appeal to all aspects of British society without negating the Gaudiya Vaisnava tradition or compromising the principles on which ISKCON is based. Bhaktivedanta Manor is naturally attractive to British Hindus and should take care not to allow the style of any particular Hindu denomination to become overly dominant. This will inappropriately portray Bhaktivedanta Manor as providing for a specific grouping within the broader Hindu community. Bhaktivedanta Manor should strive to reveal the relevance of the spiritual philosophy and practices of Krishna consciousness to all people, regardless of their background culture or beliefs. Bhaktivedanta Manor is to ensure that every visitor gets the opportunity to increase his/her Krishna consciousness in line with Srila Prabhupada s teaching, and it will develop programmes and opportunities to assist persons from all backgrounds to connect with Krishna consciousness, to develop association and friendships with devotees and to be supported with specific guidance, practices and activities that might reflect their personal cultural background. However, such provision of specific programmes must operate within the intention of unifying all devotees in the service of Krishna. It is appropriate to organise specific programmes to cater for particular constituent groups and interests, provided that those programmes do not dominate the facilities and schedule of the Manor such that others might feel excluded.

31 31 Balancing the resources of Bhaktivedanta Manor Management is to ensure a balanced use and allocation of time, space and facilities at Bhaktivedanta Manor so that all diverse constituent groups are catered for fairly. The Manor s facilities and resources are to be directed in terms of fulfilling Srila Prabhupada s broad vision for the project. The success or demand of a particular programme should not undermine the allocation of resources from other constituent groups. Programmes with strong financial benefit should not be allowed to eclipse the implementation of preaching activities that do not generate equivalent funds. The opportunities and resources for personal spiritual development and devotional service should be provided equally to both brahmacari and brahmacarini asramas. Diversity in outreach The Manor is to be creative and to target new and diverse groups for preaching. New audiences may require different and novel packaging of the message of Krishna consciousness. The Manor is to produce various means of communication (magazines, istagosthis, etc.) which reflect and match the needs of all constituents. Welcoming people to Bhaktivedanta Manor The Manor is to develop a welcoming mood and a culture and system of hospitality. All visitors to Bhaktivedanta Manor are to receive a welcome. And, all participants in Krishna consciousness at Bhaktivedanta Manor are to be encouraged to understand how they have inherited the joyful responsibility of welcoming others in their turn. Devotees are to be trained explicitly towards commitment to unity of purpose and consciousness within the community. Deepening spiritual experiences The prime function of activities carried out at Bhaktivedanta Manor is for spiritual experience. For example, the way in which programmes and ceremonies, such as weddings, are organised and performed needs to optimise their potential to convey Krishna consciousness. There is a need to guide people towards behaviour that is appropriate to this place of worship and sanctity. Bhaktivedanta Manor is to provide opportunities for every community member to have a sustained and growing spiritual experience, which may include opportunities for a residential stay to immerse oneself more deeply in devotional service. The Manor is to consider how to provide opportunity for younger devotees to associate with the pioneer generation of ISKCON for mutual benefit.

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33 EDUCATION Krishna consciousness is required because the soul is eternal, but your body is not eternal. So, in order to get rid of this repetition of birth and death, therefore Krishna consciousness. To conquer over the repetition of birth and death, and teacher means one who can educate the student to this understanding or this platform that there is no more birth and death. Then it is perfect teaching. The whole thing is how to stop. Nobody wants to die, but he has no education how to become free from the punishment of death. That is what nobody has education of. And nobody wants to die, that s a fact. So Krishna consciousness means to stop this nuisance business, repetition of birth and death. (Srila Prabhupada Room conversation, Dallas, Texas, July 1975) The development of Krishna consciousness is a lifelong process of purification, learning and practical application. key areas of focus Education at Bhaktivedanta Manor Study of Srila Prabhupada s books Study of Srila Prabhupada s principles and style of management for ISKCON Range of education Devotional arts Role models Nurturing talent and potential Critical life junctures Vocational training Varnasrama responsibilities

34 34 Education at Bhaktivedanta Manor Bhaktivedanta Manor is to be promoted as a seat of learning, training and education. The role of the Manor is to provide educational and developmental opportunities to guide and support its members as lifelong teachers and learners. The primary objective of teaching and learning is to nurture devotion to Krishna, inspire devotional qualities and authentic personal character, and to enrich the collective devotional culture. Devotees are to be trained in the role of spiritual ambassadors, based upon this definition and understanding. Devotees are to be trained in such a way that all exchanges are carried out with transmission of knowledge, consideration and compassion. Study of Srila Prabhupada s books Srila Prabhupada always instructed us that the development of Krishna consciousness must include the systematic study of his books in order to enhance our understanding, realisation and commitment to the performance of bhakti-yoga. Provision for the study of Srila Prabhupada s life and teachings must be always available and should encompass all levels of education from elementary to advanced. As part of its educational function, the Manor will assist members understand a clear pathway of learning through Srila Prabhupada s teachings. Range of education There should be a range of educational programmes to cover the full spectrum of age and commitment to Krishna consciousness. There should be systematic presentation and teaching to develop devotees from initial interest to deep faith and commitment. Bridge courses (such as hatha-yoga, Ayurveda, cooking, making garlands, etc.) may be offered which seek to attract individuals or interest groups, but with the intention of assisting persons develop the desire to explore Krishna consciousness more deeply. As a theological college, Bhaktivedanta Manor should offer theological courses up to and including university level. University level courses and qualifications in Srila Prabhupada s authorised teachings should be available for all adults, irrespective of age. Bhaktivedanta Manor will consider the benefits of and seek accreditation for certain courses from suitable educational bodies. When there is a strong demand from a sector of the community, particularly in

35 35 regards to education, the Manor is to respond and make suitable provision as best it can. A variety of teaching models are required to cater to different learning styles. Role models It is essential to provide the example of role models on the basis that education includes development of exemplary character. Nurturing talent and potential The Manor is to have a culture that recognises and nurtures talent and potential. In such a culture, inspiration, empowerment and engagement predominate, and individuals feel the responsibility to encourage and empower others. We have a commitment to assist everyone, but especially our young people, to reach their potential and equip them to make a unique and valuable contribution to the devotee community and greater society. We want to identify and respond to leadership potential at large and within the ISKCON society and to train and prepare leaders for society. Critical life junctures The Manor can provide mentorship and support for devotees, at critical life junctures and periods of transition and, particularly, during periods of study at outside institutions. Vocational training The Manor can offer guidance for young people to explore their skills, interests and propensities and, specifically, the possibilities for vocational and transferable skills, as well as those offering potential for engagement within the mission of ISKCON. Such skills include those which can be directly engaged in serving Krishna - such as Deity worship, cooking, flower decoration, giving class and so forth. Vocational skills infer both skilled services at the temple and also those that may assist devotees in vocations and employment beyond immediate temple service, possibly in a career or profession. Devotional arts Bhaktivedanta Manor is to offer training in a variety of devotional arts and skills (such as drama, art and music) related to expressing and promoting our faith and culture. Varnasrama responsibilities The Manor is to offer the opportunity for people to be educated in the dharmic responsibilities related to their specific varna and asrama.

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37 CARE We must always remember that the leader in charge of a temple must learn to successfully deal with the other persons there. No one is working as a paid servant so if the dealings are not friendly everyone will decide to leave. The leader of the temple must try always to be sober and tolerant and at the same time manage everything nicely. Please continue to try and cultivate this talent and I know you will be given all intelligence to do this. (Srila Prabhupada letter to Upendra, November 26th 1968) It is said that Srila Prabhupada built a house in which the whole world can live. At Bhaktivedanta Manor, let us create a mood in which we care for and serve with affection all those who seek spiritual shelter and solace in Krishna consciousness. key areas of focus Culture of care Vaisnava culture and relationships Clarity of the extent of responsibility of the organisation Life-long consideration Responsibilities of the individual towards others Care for special groups of devotees Pastoral care Justice & dispute resolution

38 38 Culture of care The management is responsible for ensuring that each member at Bhaktivedanta Manor will: Feel cared for; Feel a sense of belonging; Be inspired to contribute to the mission; Have the opportunity to contribute their personal skills and abilities to Srila Prabhupada s mission; Cultivate his / her personal link to Srila Prabhupada; and Feel and show care and concern for others as displayed by Srila Prabhupada s own example. Managers and leaders at all levels must seek to be exemplary themselves in their application of these duties. Vaisnava culture and relationships Bhaktivedanta Manor s role is to offer spiritual shelter to all devotees who wish to participate in serving ISKCON s mission and deepen their relationship with Srila Prabhupada. To that end, training programmes will be offered to help devotees develop appropriate Vaisnava attitudes in their personal dealings. And such training will be given with due consideration to the individuals personal circumstances and to strive to nurture deep relationships amongst the devotees. Bhaktivedanta Manor must aim to provide programmes of devotional, personal and vocational development for devotees under their care and encourage the similar programmes within the wider community. Clarity of the extent of responsibility of the organisation Bhaktivedanta Manor should establish policies which explain the form and level of care that it aims to offer devotees in respective constituencies.

39 39 Life-long consideration All Vaisnavas are to be held in high regard throughout their lives, and Bhaktivedanta Manor will strive to encourage its members to serve devotees with respect and compassion. Where Bhaktivedanta Manor has undertaken the responsibility to provide board and maintenance of devotees, it should do so to a fitting standard of living and health care, taking into account the particular needs of those who are young, old, vulnerable or infirm. Bhaktivedanta Manor is to be particularly aware of the recognition and understanding deserved by those who may have undergone significant sacrifice and hardship including those who have suffered abuse or trauma - in particular, women and children and also of those who have served for significant years in the building of the yatra. Within its own charitable remit, Bhaktivedanta Manor will encourage and facilitate programmes and projects by ISKCON-related and/or independent bodies to provide congregational members with suitable care for aging, serious and terminal illnesses, trauma and abuse, as well as social, personal and relationship issues. Responsibilities of the individual towards others Bhaktivedanta Manor recognises that devotee care is not dependant on structures and can come from anywhere. The procedures used to engage devotees in devotee care are not to become overly bureaucratic they are to encourage devotees to offer each other appropriate loving exchange and service. Bhaktivedanta Manor strives to ensure that each member takes it as his/her responsibility: To care for others, as appropriate within Vaisnava behaviour; To encourage others in their devotional service and spiritual advancement; and To spread Krishna consciousness as the primary means of care for the soul. Care for specific groups of devotees Bhaktivedanta Manor is mindful of specific groups of devotees who may need extra care: Pioneer devotees - particularly those who gave up education and career prospects to help establish Bhaktivedanta Manor; Devotees who are and have been dependant on the temple during many years of service; and Devotees currently living within the asrama. Bhaktivedanta Manor is to cultivate a culture in which: Former temple asrama devotees and pioneers feel welcomed, respected and valued; and Former temple asrama devotees and pioneers are offered suitable roles in leadership, mentorship, care of others and the spreading of Krishna consciousness.

40 Pastoral care Bhaktivedanta Manor is to implement systems and programmes that offer greater pastoral care and spiritual support, training and development to attract and retain its members through a range of measures such as mentorship, publications, handbooks, counselling, and shared resource schemes. In this way, it is nurturing a more caring, attractive and participative movement. Justice & dispute resolution Bhaktivedanta Manor will seek to incorporate a system of dispute resolution to resolve issues and deal with sensitive disputes amongst devotees. It will also operate an internal open and fair disciplinary process incorporating full protection and rights as provided for in law. Bhaktivedanta Manor recognises that a spiritual movement like ours preaches through the public s appreciation of satisfied devotees living an ethical life. And, it acts to manifest that principle through the care and education of its members and also in the exemplary behaviour of the institution.

41 VARNASRAMA AND SUSTAINABILITY Vaisnava is not so easy. The varnasrama-dharma should be established to become a Vaisnava. It is not so easy to become Vaisnava...In order to serve the mass of people, to bring them to the ideal position, we should try to introduce this varnasrama, not that we are going to be candidates of varnasrama. It is not our business. But to teach them how the world will be in peaceful position we have to introduce. (Srila Prabhupada room conversation, February 14th 1977) Varnasrama is a harmonious system for the benefit of all. As the component parts of the body work together, so the component parts of society can also work together with a considered understanding and application of the roles, rights, responsibilities, and needs of both the individual and society in the service of Krishna through all stages of life. The system is fluid and dynamic, it exists to recognise and empower human capability and cooperation. It never seeks to pigeon-hole or label others; for by doing so, it may hamper or confine their growth and contribution. key areas of focus The relevance of varnasrama Understanding of varnasrama Education in varnasrama principles Unity in diversity of varnasrama

42 42 The relevance of varnasrama Bhaktivedanta Manor understands the term varnasrama as the Vedic framework for society to help its diverse members to live in peace and to progress toward the goal of life. It is based on the recognition and engagement of individuals in relation to their propensity in work/service (varna) and stage of life (asrama). The application of varnasrama is accepted as it applies to ISKCON in the 21st century. It respects that all members have a unique and personal contribution to make both within greater society and in the service of Krishna. Assisting to identify and invest in the inherent interest and capabilities of devotees so that they may achieve their full human and spiritual potential is at the heart of the system. In pursuit of life s ultimate goal - love of Krishna (prema) - it is understood that the balance of virtue (dharma), wealth (artha), and pleasure (kama) is relevant to both society and individual and is intended to be conducive to the development of Krishna consciousness which is superior to all other purusarthas. A progressive, stable society and the welfare and success of the individual in the highest ideal, go hand in hand. Understanding varnasrama Bhaktivedanta Manor should initiate research and discussion to further the understanding of what varnasrama means to us and how it relates to the development of Krishna consciousness in our community, as well as to how it may be taught and applied. Encouraging individuals to cultivate a balanced self helps the society develop a balanced state. Although the culture of varnasrama as complete social model is beyond any one organisation, a role of Bhaktivedanta Manor is to encourage and develop its further understanding. The Manor must seek to educate and train, wherever possible, individuals to recognise and appreciate their full potential in interests, skills and learning, as well as the stages of life and their concomitant responsibilities. Varnasrama: unity and diversity Bhaktivedanta Manor must equally value all divisions of labour (varna) and stages of life (asrama) in their performance of devotional service and not focus exclusively on any one to the exclusion of others. In endeavouring to engage the diverse and unique contributions of devotees, members and friends, the Manor may offer a working model of how all classes can work together for mutual and symbiotic benefit in the service of Krishna.

43 SUSTAINABILITY key areas of focus Application of the principles of sustainability Social sustainability Bhaktivedanta Manor s policies on sustainability Culture consistent with sustainability Development of sustainable projects Social and economic sustainability Sustainability and outreach Model of sustainability Ultimately we have to depend on the production of the field and not on the production of big factories. The field production is due to sufficient rains from the sky, and such rains are controlled by demigods like Indra, sun, moon, etc., and they are all servants of the Lord. The Lord can be satisfied by sacrifices; therefore, one who cannot perform them will find himself in scarcity that is the law of nature. Yajna, specifically the sankirtana-yajna (chanting the names of the Lord) prescribed for this age, must therefore be performed to save us at least from scarcity of food supply. (Srila Prabhupada, Bhagavad Gita As It Is 3:14, purport) Bhaktivedanta Manor accepts the definition of sustainability as the capacity to endure; the long-term maintenance of society which has environmental, economic, spiritual and social dimensions, and which includes the concepts of stewardship and the ethical and responsible use of resources.

44 44 Application of the principles of sustainability Bhaktivedanta Manor further accepts that the application of sustainability, as it applies to ISKCON in the 21st century, includes the following principles: Simple living, high thinking; working to define simple living and high thinking for those who live in rural and urban settings; Sustainable stewardship over nature is inherent in a Krishna conscious way of life; The overly industrialised way of life comes with many hidden negative social, environmental and spiritual costs; Sustainable agrarian lifestyles allow society as a whole to best participate in simple living and higher thinking; An agrarian society is developed through acquisition of agricultural land and support for dedicated individuals focused on building this type of society; and Education, training, and action are required to work towards this goal. Social sustainability Priority is to be given to actions which aid long-term societal sustainability. Bhaktivedanta Manor will develop ways to develop social sustainability through means of mentorship, social support, school opportunities, spiritual opportunities and other similar type initiatives. It will continue to strengthen its commitment to environmental sustainability, accepting that being true to sustainability principles sometimes involves additional economic costs or sacrifice of short-term commercial benefits. Bhaktivedanta Manor s policies on sustainability Bhaktivedanta Manor should always engage the participation of mature and experienced devotees input in order to further its own policies of Krishna conscious stewardship and sustainability. Bhaktivedanta Manor is then to strive actively to implement such policies and garner support and participation from its members for such a change of culture, attitudes and behaviour. Further, Bhaktivedanta Manor is to promote this higher understanding of spiritual sustainability amongst its community and to society at large. The community is to reflect and strive to avoid being drawn into implementing or promoting those aspects of green or sustainable policies which, although considered acceptable by the public, are at odds with Krishna conscious lifestyle and philosophy. Culture consistent with sustainability Bhaktivedanta Manor is to be mindful of the hidden messages it communicates to its members, congregation and broader society through the choice of books or goods we do or do not sell and by the things we do or do not do. By clearly communicating that stewardship of nature is a Krishna conscious way of life, we enable outreach and educational opportunities. The Bhaktivedanta Manor management, along with its community, are to reflect on practices and attitudes within the operation of the temple and asrama

45 45 that may appear inconsistent with the principles of sustainability as would be reasonably expected of a Krishna conscious lifestyle. Such issues may include: use of resources, waste, recycling, sourcing of goods, energy consumption, wildlife and ecology, organic husbandry, travel, construction, social matters, etc. Development of sustainable projects One of the key aspects of the role of Bhaktivedanta Manor is to be a training base for aspects of rural sustainability, and it is to embark on a range of educational, research and training programmes in rural sustainability and engage its urban congregation to support future rural projects that may provide alternatives to urban life. Bhaktivedanta Manor is to consider how to training might be given to help people and develop satellite commercial and livelihood activities such as small-scale cottage industries. These initiatives along with other soft commerciality may aid economic self-sustainability for the movement and for its members. Spiritual, social and economic sustainability Bhaktivedanta Manor is to continue and expand a culture that encourages its members to invest of themselves and to provide them opportunities to give back to the Society over their lifetime. Bhaktivedanta Manor is to consider its responsibilities to sustainable social issues as they might affect outreach programmes, ministering to distant devotees and communities and avoiding a sense of isolation for its members. Economic stability is a key achievement of the current Bhaktivedanta Manor project, and this should be preserved and enhanced in keeping with sustainable economic policies. Sources of income should be appropriate to our spiritual and sustainable principles and future income should come from a balance of diverse sources. Over-reliance on a particular source of income may lead to an imbalance which is not sustainable. Each source of income should be appropriate, in and of itself, so that it may remain a long-term source of income, and there should be a reasonable balance of the range of all income sources. Bhaktivedanta Manor recognises the importance of balancing environmental, economic and social sustainability such that any one aspect of sustainability should not, in its application, undermine another aspect. For instance, the principle of economic stability should not entail the compromise of Bhaktivedanta Manor s core purposes and ethos. Sustainability and outreach Bhaktivedanta Manor is to devise and encourage practical models involving the principles of sustainability and cruelty-free practices as an alternative to mainstream practices in farming, food and dairy production. Model of sustainability Bhaktivedanta Manor is to demonstrate, as far as practicable, a small-scale model of agrarian-based sustainability. This is to be educational and a show-piece to encourage future development. It is to seriously consider its own long-term requirements of agricultural land and to identify and develop those persons who are interested in developing this.

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47 OUTREACH The expert devotees also can discover novel ways and means to convert the non-devotees in terms of particular time and circumstance. Devotional service is dynamic activity, and the expert devotees can find out competent means to inject it into the dull brains of the materialistic population. Such transcendental activities of the devotees for the service of the Lord can bring a new order of life to the foolish society of materialistic men. Lord Sri Caitanya Mahaprabhu and His subsequent followers exhibited expert dexterity in this connection. By following the same method, one can bring the materialistic men of this age of quarrel into order for peaceful life and transcendental realization. key areas of focus The broad mandate for outreach at Bhaktivedanta Manor Levels of membership Personal spiritual development and outreach Opportunities for outreach Consideration of the spaces used for programmes Devotees visiting from other yatras Off-site opportunities for programmes Management and outreach Training programmes Devotional arts employed in outreach Special fields of outreach Representing Krishna consciousness The all-attractive culture of Krishna consciousness Prasadam distribution Plurality of outreach programmes and communications First contact Pastoral care (Srila Prabhupada purport, SB ) As leaders and followers, our primary goal is to become pure devotees and to spread Krishna consciousness under the banner of Srila Prabhupada to every town and village within its geographical remit.

48 48 The broad mandate for outreach at Bhaktivedanta Manor Bhaktivedanta Manor must consider and engage in the range of preaching that Srila Prabhupada envisaged for this important centre. It is to broaden its role from being primarily a congregation maintenance centre for its predominant audience and implement diversification and fulfilment of its brief towards other key audiences, in particular the majority non-hindu population. This diversification is to be reflected in the use of its facilities and resources, as well as in the funding for relevant new initiatives. Levels of membership The Manor is to define levels of membership that reflect the current level of interest of its members. Preachers and other educators are to be made aware of this in order to be successful in retaining a maximum level of interest. One potential suggestion is the following: In the broadest sense, a member of the Krishna consciousness movement is anyone who expresses faith and desire to develop their understanding of and relationship with Krishna through involvement with Srila Prabhupada s ISKCON under the direction of the GBC. Personal spiritual development and outreach Bhaktivedanta Manor is both a place of personal spiritual development and one of active engagement in preaching to others. Management, preaching objectives and strategies are to reflect the principle (which is applicable to Manor residents, local community and congregation) that the spiritual advancement gained from participation in the temple is to be shared widely with others.

49 49 Opportunities for outreach The Manor is to reflect on all opportunities for outreach in two ways: How people may come to the Manor; And situations in which the Manor preachers may go out to connect with the public. The intention behind all activities and programmes at the Manor is to encourage the optimum spiritual advancement of all persons taking part. Care is to be taken to ensure that all functions taking place on the Manor property are supervised and carried out to the expected spiritual standards worthy of the sanctity of Bhaktivedanta Manor and to provide guidance and training to develop all functions towards the highest standards. Consideration of the spaces used for programmes Management will pay specific regard to the nature of the spaces wherein activities take place to ensure that they are suitable for those activities both in terms of spiritual ambiance and practicality. Special care and consideration is to be applied to activities and programmes taking place within the temple room and within Srila Prabhupada s quarters. It is the intent of Bhaktivedanta Manor to establish that, as far as possible, only activities consistent with those sacred spaces should occur there. Dedicated time and space for outreach programmes Management is to implement the appropriate overall balance in the availability of the time, use and resources of the Bhaktivedanta Manor building for the full range and diversity of its preaching objectives. For instance, Sunday might be regarded as the prime day of public worship for the congregation. Bhaktivedanta Manor might therefore seek to enhance Sunday worship and spirituality and to utilise other key times for other groups and programmes. There are to be specific periods within each week for each and all of our major target groups to be directed to attend Bhaktivedanta Manor for programmes devised specifically for that group. For example, there is to be a specific day and time each week that devotees can direct western congregation and newcomers to Bhaktivedanta Manor, knowing that there will be a specific programme to suit their cultivation and interests. Bhaktivedanta Manor is to exercise care that no particular programme should overshadow any other key area

50 50 of preaching. Management is to ensure that no one programme adversely affects the availability of Bhaktivedanta Manor for other preaching. For example, the weddings programme has its own intrinsic value, but weddings are to be scheduled in a way that does not unduly prevent other preaching taking place. Assuming that activities have been planned in keeping with the above principles, priority is to be given to those activities which have their regular allocated time slot or space. It is a principle not to put financial or mundane social needs ahead of the preaching. Cultivating initiative and cooperation for outreach Bhaktivedanta Manor is to cultivate interest and involve new devotees with a view to their going out and preaching in their own fields. Outreach is a collaborative process/ effort, involving communication between those based at Bhaktivedanta Manor and those devotees active in the field. Bhaktivedanta Manor recognises the resource of householders who are willing to participate in outreach and will consider suitable ways to support them through various means. Devotees visiting from other yatras Bhaktivedanta Manor recognises the value of devotees visiting from beyond the yatra, and their potential contribution should be encouraged and maximised. However, all such involvement is to be coordinated with Bhaktivedanta Manor and the devotees in the field. Consideration is to be given to the specific skills and interests of these visiting devotees, the particular context of their programmes and how they will enhance the overall preaching objectives of Bhaktivedanta Manor. Bhaktivedanta Manor management is to ensure that both visiting devotees and those inviting or hosting them are aware of the specific responsibilities of all preachers within Bhaktivedanta Manor s region, particularly in terms of philosophy, the on-going education and guidance of devotees and also fundraising.

51 51 Off-site opportunities for programmes Bhaktivedanta Manor is committed to explore and expand off-site opportunities for first contact and congregational development programmes. It will strive to establish a proliferation of branches/ houses within its geographical remit (not necessarily Radha-Krishna temples, or even centres in prominent High Street locations, but, at least, places from which our devotees can reach local newcomers and existing members). Proposals for funding and resources for outreach preaching are to be reviewed by a suitable broad body, including management and preachers. Management and outreach Management should be wary of constricting our mission by being too conservative in the allocation of money and manpower for preaching programmes. In deliberating whether money or manpower is to be allocated, due care must be given to the quality of the proposal and the abilities and commitment of those involved, but in general, the balance should favour supporting reasonable proposals intended to expand the preaching. Thought is to be given as to how financial support may be provided to the projects of those householders engaged in outreach in their locality or preaching field. Also, Bhaktivedanta Manor may offer other support (which could be in the form of training, guidance or assistance) to help them deal with financial and other administration, so that they can comply with both ISKCON standards and UK law. Training programmes In regard to outreach, Bhaktivedanta Manor is to implement the following training objectives: Beginners to be trained in Krishna conscious knowledge, skills and values, and in accepting responsibility; Youth to be offered special programmes that enhance their Krishna conscious experience; More experienced members to be trained in public speaking, systematic presentation to small groups, techniques of pastoral care and ministering to others; All members who wish to are to receive training in priestly skills for puja and ceremonial events; Specific focus on women s induction and training; Attention to involving elders in passing on their learning and experience; and Implementation of a much wider distribution of knowledge within the community.

52 52 Devotional arts employed in outreach Bhaktivedanta Manor is to restore what appears to be a lapsed, but important, dimension of ISKCON: that of quality artistic expression and creativity in relation to preaching. This area of engaging drama, music and art in many forms deserves high priority, and Bhaktivedanta Manor is to invite and reflect on ideas on how to inject vitality, diversity and new modes and ideas. Special fields of outreach Bhaktivedanta Manor is to consider programmes and opportunities to reach out to and engage special target groups such as yoga and healthy life types, cooking, artists, green movements, scientists, etc. Bhaktivedanta Manor is to explore outreach opportunities in relation to social and welfare programmes such as hospital or prison chaplaincy, etc. Bhaktivedanta Manor should continue to develop its own diversity of population by connecting with diverse groups. This would require a diverse range of programmes geared towards specific groups and the ongoing development of their needs and aspirations. All aspects of preaching projects to diverse audiences are to be connected through the sharing of resources. All temples and centres, as well as their respective departments, are to be connected in a common effort to serve the public broadly and inclusively. Representing Krishna consciousness Bhaktivedanta Manor management should establish a uniform explanation of the organisation s relationship with its roots and traditions which can be utilised by members. There should be standard definitions of such terms as Vedic, Vaisnava and Hindu, etc. Bhaktivedanta Manor accepts that ISKCON should always be defined and promoted in such a way as to assure people of whatever background that Krishna consciousness is a spiritual process that is equally relevant and vital to everyone. Furthermore, Bhaktivedanta Manor must apply utter caution not to give the impression to non-hindus that Krishna consciousness has spiritual relevance only to Hindus. It is recognised that many official and academic bodies classify ISKCON as being part of the dharmic traditions specifically Hinduism. Bhaktivedanta Manor needs to assess the merits of and the extent to which it is able to represent the broader faith community of Hinduism in social, educational and political matters.

53 53 The all-attractive culture of Krishna consciousness Bhaktivedanta Manor is to be wary that its appeal does not become somewhat mono-cultural - appealing to a certain strand of individuals. Bhaktivedanta Manor is to broaden its scope of outreach and preaching to ensure greater appeal across a larger and more diverse audience and membership. Prasadam distribution Bhaktivedanta Manor is to develop and expand the range and modes of prasadam distribution both in terms of charitable free distribution as well as through various types of commercial outlets. Plurality of outreach programmes and communications Bhaktivedanta Manor is to bear in mind factors which may cause interested people to hesitate in visiting Bhaktivedanta Manor or in participating in events such as the promotional descriptions, the material in publications, types of advertising as well as our general image. Bhaktivedanta Manor is to encourage preachers to devise programmes (as well as the descriptions and promotion of them) to reflect the perceptions of the public and to be more effective at attracting newcomers to making first contact. There is to be a plurality of opportunities for people within an area to make contact with the devotees. Bhaktivedanta Manor is to implement a variety of events, programmes and first contact opportunities, as well as using more than one method of promoting a particular event or programme to attract different audiences. This may involve advertising in various ways or emphasising different aspects of a single event to attract people of different interests.

54 54 First contact Preachers are to receive guidance and training to recognise and respond to the needs of individuals so that the first contact those persons experience is handled delicately and provides a positive experience. Bhaktivedanta Manor is to ensure that, whenever a newcomer expresses interest in Krishna consciousness, there is a clear pathway of learning and involvement suitable for that person. Bhaktivedanta Manor will create events specific for first-time contact. Many festivals and events are more suitable for those who already participate in Krishna consciousness. New, specific and inspiring events and programmes can be devised to suit those who are encountering Krishna consciousness for the first time. There is a need to balance the schedule of Bhaktivedanta Manor to create the ideal circumstances for programmes for first-time contact. In first contact and early development, the devotees may implement novel modes of programmes which may be appropriate to encourage those in early stages of participation in Krishna consciousness. However, care is to be taken to avoid anything which may be a deviation from ISKCON principles. Such programmes are to offer only what is effective in encouraging newcomers to accept the standard practice of Krishna consciousness. Pastoral care Bhaktivedanta Manor is to implement systems and programmes that offer greater pastoral care and spiritual support, training and development to attract and retain its members through a range of measures such as mentorship, publications, handbooks, counselling, and shared resource schemes. In this way, it is nurturing a more caring, attractive and participative movement. Bhaktivedanta Manor recognises that a spiritual movement like ours preaches through the public s appreciation of satisfied devotees living an ethical life. And, it acts to manifest that principle through the care and education of its members and also in the exemplary behaviour of the institution.

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56 Bhaktivedanta Manor Vision Statement - September 2013