Logos. An introduction to church branding. May The challenge to become known
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1 The challenge to become known An introduction to church branding Gordon Darley Marketing & Communications Manager The church is the only institution that exists primarily for the benefit of those who are not its members William Temple, former Archbishop of Canterbury The church is the church only when it exists for others Dietrich Bonhoeffer The challenge to become known Branding is: Building awareness Using every opportunity to highlight to the community that your church exists and why people should visit Shaping perception Challenging people s perception of church, and their local church specifically, and suggesting what your church is like and does The challenge to become known Opportunities: Posters in the local community Parish or village magazines Banners outside the church Church noticeboards Leaflets/cards put through people's doors ing everyone the church has contact with Social media posts and updates Websites: your own and others The challenge to become known The best opportunity is always by conversation Logos May
2 Logos Why have one? Logos are visual road signs that offer clues about your church's personality and character. They: give credibility and show professionalism inspire confidence convey that you are reputable give consistency across different activities make you more memorable differentiate your church from others inspire a sense of belonging Logos Simple one colour, minimal words Legible reasonable font size, no overlapping of images & words Versatile works centred or aligned, small or large, black & white Unique different from other local churches and organisations Logos Modern examples Logos Norfolk examples Logos Norfolk examples Making it happen Find a company who charge a fixed fee be very clear what you get, e.g. a. You place the order and complete a design brief b. They present you with three logo ideas c. A couple of rounds of logo development d. You view final design and download/save it View their previous logo work Don t spend more than 350 May
3 Fonts Fonts Use a limited number Is it legible from a distance? Ensure white space surrounds text Don t use block capitals Fonts Fonts visual association Sans-serif e.g. Arial Serif e.g. Times New Roman Fonts Clear Arial Gill Sans Calibri Century Gothic Outdated Times New Roman Courier Comic Sans Papyrus Straplines May
4 Straplines Why have one? A few words which describes the essence of your church. They: are short are memorable can be descriptive or plant an idea are commonly used to highlight a message relevant in that season of the church s life are an opportunity to change a common misconception convey a tone of voice Straplines Some examples Grounded in the Word. Growing in Christ. Sharing the Good News Igniting a culture's passion for God Touching lives for change and hope Connecting a community to Christ Working together to reach people Proclaiming God's love Bringing people and God together Straplines Some more examples Loving God and loving people A diverse people. One faith. Helping people find direction Sharing Jesus in the community Real / Relational / Relevant A place to belong At the heart of our community A friendly, informal, family church Posters & banners St John s Church Audience and Impact Sunday 5 June 9.30am / Everyone is welcome May
5 Posters & banners If you don t have: unlimited funds a graphic designer in your congregation then focus on key events in your church calendar, and put effort and resources into ensuring their publicity is outstanding Posters & banners Remove ALL unnecessary words: The Organ Recital will be held on Saturday 4th June 2016 in Taverham Village Hall, Sandy Lane, Taverham, Norwich, NR9 5ES Organ Recital Saturday 4 June Taverham Village Hall Use one clear image Images: stock images CPO / / Use stock images for quality lightstock.com ( Faith-Focused, Cheesy-Free Stock Photos ) shutterstock.com rgbstock.com freeimages.co.uk Don't use images from Google Banners are not costly! Banners 6ft x 2ft = (inc vat) 8ft x 2ft = (inc vat) Includes free design service May
6 Noticeboards May
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