Purpose. Credit unions were originally created for a higher purpose

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1 Make Your Credit Union Matter Timothy Harrington, CPA 1 2 1

2 3 Purpose Credit unions were originally created for a higher purpose 4 2

3 Purpose The real job of the credit union is to prove, in modest measure, the practicality of the brotherhood of man. Roy F. Bergengren, CU Pioneer 5 Credit Union Difference A growing number of consumers are finding that the best way to avoid bank fees may be to avoid banks altogether. Credit union customers are far more satisfied. The structure of credit unions means they can charge lower and fewer fees, but they still manage to provide superior service in nearly every area, from tellers to websites. November 2014 Survey of Banking Claes Fornell, Chairman and Founder American Consumer Satisfaction Index 6 3

4 Credit unions continue to rank best among financial services with an ACSI score of 85 on a 100-point scale the second-highest of 43 industries in the Index (highest: Televisions/Video players) Banks score: 76 Health Insurance score: 70 Credit Union Difference Airlines score: 69 3 rd from last November 2014 Consumer Surveys American Consumer Satisfaction Index 7 Purpose Being a co-op bank just isn t enough You must do something qualitatively or quantitatively different 8 4

5 The Issue is Relevancy Is your credit union relevant to: The Banking public? Gen Y borrowers and savers? Talented employees? The community you serve? 9 Why do you exist? To make loans? That s what you do To provide branches and ATMs? That s how you do it And Banks do both of these!!! 10 5

6 For many, It s not what you do It s WHY you do it!!! It s not what you do WHY! HOW WHAT

7 Who Cares? Many, but mostly Gen Y: Most socially and environmentally conscious generation we ve ever seen. 13 Who Cares? Picture a business built on love and care rather than stress and fear, whose team members are passionate and committed to their work. Their days race by in a blur of focused intensity, collaboration and camaraderie. Far from becoming depleted and burned out, they find themselves at the end of each day newly inspired and freshly committed to what brought them to the business in the first place the opportunity to be part of something larger than themselves, to make a difference, to craft a purposeful life while earning a living. Foods John Mackey, CO-CEO of Whole 14 7

8 It s Not About Philanthropy Working from a Higher Purpose is not Philanthropy! Its about meeting a human need Profitably! Conscientiously! 15 It s About Culture Culture eats strategy for lunch. Peter Drucker 16 8

A Culture Built on a Higher Purpose Our customer service quality is so high because all our staff know we serve a higher purpose. We take care of the men and women who take care of this country. Gen.

9 A Culture Built on a Higher Purpose Our customer service quality is so high because all our staff know we serve a higher purpose. We take care of the men and women who take care of this country. Gen. Joe Robles, CEO 17 Bigger than your Company The Medtronic Mission To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life. 18 9

Culture Differences The mission of Umpqua Bank is to create a unique and memorable banking environment in which OUR CUSTOMERS perceive the bank as an indispensable

ownership; and OUR COMMUNITIESbenefit from our involvement and investment in the future. 19 A Higher Purpose Matters Purpose matters in the marketplace.

10 Culture Differences The mission of Umpqua Bank is to create a unique and memorable banking environment in which OUR CUSTOMERS perceive the bank as an indispensable partner in achieving their financial goals; OUR PEOPLE may achieve unparalleled personal and professional success; OUR SHAREHOLDERSachieve the exceptional rewards of ownership; and OUR COMMUNITIESbenefit from our involvement and investment in the future. 19 A Higher Purpose Matters Purpose matters in the marketplace. Higher purpose companies actually yield higher results than average companies Stats: Firms of Endearment VS S&P 500 Outperformed the S&P 10.5 to 1 the last 3 yrs, 5 yrs, 10 yrs and 15 yrs 20 10

11 Y21 It s not WHAT we do, It s WHYwe do it!!! Y22 11

12 Culture Differences Versus Versus 23 Is it just attracting like minded? All matter originates and exists only by virtue of a force. We must assume behind this force the existence of a conscious and intelligent Mind. This Mind is the matrix of all matter. Max Planck Nobel Prize-winning Father of Quantum Theory 24 12

13 The visible world is the invisible organization of energy. It is all about ENERGY Physicist Heinz Pagels, 25 "Reality is merely an illusion, albeit a very persistent one." Albert Einstein 26 13

14 Some Principles 1.See the End from the Beginning 2. Universal Principle of Reciprocity 3. Impossible is Nothing 4. Seek Truth Always 27 ONE: See the End From The Beginning The future is not someplace we are going to, but one we are creating. The paths to it are not found but made. And the activity of making them changes both the maker and the destination. John Shaar, Futurist 28 14

ONE: See the End From The Beginning Power of Visualizing a desired outcome Create an inclusive

Inclusion important because most people work better when they trust that their interests are being

consistently, persuasively, repeat this vision to the organization Use imagery to communicate the

15 ONE: See the End From The Beginning Power of Visualizing a desired outcome Create an inclusive vision of the organization. Inclusive means it is for benefit of others as well as yourself. Inclusion important because most people work better when they trust that their interests are being considered by their leader(s) Vision can be created by a team or by an individual Gently, consistently, persuasively, repeat this vision to the organization Use imagery to communicate the idea 29 ONE: See the End From The Beginning The universe conspires to assist you. Paolo Coelho, The Alchemist 30 15

16 31 1. Establish Credit Union Vision and Goals 2. Tell people why best in story form human brains love stories 3. Hold individuals accountable

17 ONE: See the End From The Beginning Know your Purpose To become our members unbiased financial advocate and assist them toward financial stability and prosperity Evolving for our members financial well-being and for the foundation of our Community our Children. We enhance our members well-being and improve their lives by connecting people who have money with people who need money 33 TWO: Universal Principle of Reciprocity Golden Rule: Do unto others as you would have them do unto you As you sow, so shall you reap Karma What goes around comes around 34 17

18 TWO: Universal Principle of Reciprocity No theory of reality compatible with quantum theory can require spatially separate events to be independent. J.S. Bell, physicist In English please? Everything is connected. 35 TWO: Universal Principle of Reciprocity Attractor energies Attract like energies Higher energies make lower energies dissipate 36 18

19 Love and Gratitude Dr. Masaru Emoto You make me sick

20 Christianity Heavy Metal Music 40 20

21 Prayer of St. Francis TWO: Universal Principle of Reciprocity Higher energies Trust Consideration Compassion Support Harmony Compliments Lower energies Anger Criticism Hate/Judgment Shame Guilt/Blame Gossip 42 21

22 THREE: Impossible is Nothing We don t know enough to be pessimists Nothing is impossible. The word itself says I m Possible Audrey Hepburn 43 Heisenberg s Uncertainty Principle The very fact of observing something affects the observation. Werner Heisenberg German physicist, Einstein s colleague 44 22

Wheeler s Participative Universe Theory We are not simply bystanders on a cosmic stage; we are shapers and creators living in a participative universe. Dr.

23 Wheeler s Participative Universe Theory We are not simply bystanders on a cosmic stage; we are shapers and creators living in a participative universe. Dr. John Archibald Wheeler, PhD Princeton University Giant of 20 th Century Physics colleague of Albert Einstein and Neils Bohr 45 Wheeler s Participative Universe Theory 46 23

24 THREE: Impossible is Nothing The light changing directions based on our beliefs, that s amazing enough. But that s not what amazes me. What amazes me is that our thoughts in this experiment, in this current moment, are actually changing the path across space of this photon. But this photon passed these galaxies 5 billion years ago. That means, in this current moment we are changing something that occurred 5 billion years ago. We are changing the past. And we can do it again in 2 hours when we reset our equipment and get a different set of scientists in here who think differently. THREE: Impossible is Nothing Our thoughts and expectations effect which experiences come to us 48 24

25 THREE: Impossible is Nothing Be open to all possibilities If you believe something can t be done, you will act on your inner convictions helping to ensure the outcome Benefits of openness: nimbleness, excitement toward change 49 FOUR: Seek Truth Always All truths are easy to understand once they are discovered; the point is to discover them. Galileo Galilei 50 25

26 FOUR: Seek Truth Always Man will occasionally stumble over the truth, but usually manages to pick himself up, walk over or around it, and carry on. Winston Churchill The truth is incontrovertible. Malice may attack it, ignorance may deride it, but in the end, there it is. Winston Churchill 51 FOUR: Seek Truth Always Truth simply means nonjudgmental observation, unfiltered by ego needs Every business has a truth or several truths Accountability is key 52 26

27 FOUR: Seek Truth Always Removing a staff person/ceo/director who is not fitting is facing the truth Changing a business direction because of the changing marketplace is facing the truth Recognizing we have not made sufficient income for three years and changes are required is facing the truth 53 FOUR: Seek Truth Always Painful decisions made with compassion, clarity, decisiveness and lack of blame are best for all parties But you can t: hide the truth ignore the truth avoid the truth The Truth shall set you free 54 27

28 The Principles 1.See the End from the Beginning Know your Purpose 2. Universal Principle of Reciprocity 3. Impossible is Nothing 4. Seek Truth Always 55 Relevance? 1.Uncover the Higher Purpose for your Credit Union 2.Choose a purpose that is bigger than your credit union 3.Build and cultivate a culture that supports your purpose 4. Seek Truth always 56 28

29 FOUR: Seek Truth Always He who seeks truth shall find beauty. He who seeks beauty shall find vanity. He who seeks order shall find gratification. He who seeks gratification shall be disappointed. He who considers himself the servant of his fellow human beings Shall find joy of self-expression. He who seeks self-expression shall fall into the pit of arrogance. Arrogance is incompatible with nature. Through the nature of the Universe and the nature of man, We shall seek truth. If we seek truth, we shall find beauty. Moshe Safdie World renowned architect 57 It s not WHAT we do, It s WHYwe do it!!! Y58 29

30 Making Your Credit Union Matter Timothy Harrington, CPA By Tim Harrington, CPA T.E.A.M Resources 7049 Tanque Verde, PMB 136 Tucson, Arizona

WHAT IS VIBRATIONAL FREQUENCY AND HOW DO YOU RAISE IT?

WHAT IS VIBRATIONAL FREQUENCY AND HOW DO YOU RAISE IT? We live in a vibrational universe and we are vibrational beings. According to Albert Einstein, Everything in Life is Vibration. We are energy beings