Protestant Churches Use of Social Media. Sponsored by Fellowship Technologies, a partner in LifeWay s Digital Church initiative

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1 Protestnt Churches Use of Socil Medi Sponsored by Fellowship Technologies, prtner in LifeWy s Digitl Church inititive

2 2 Methodology A strtified, rndom smple of Protestnt churches were contcted. The smple ws strtified by church membership with 200 completed interviews in ech: < 100 members members members members members Interviews were conducted by telephone with the stff member most responsible for mking cisions bout the technology used in their church.

3 3 Methodology continued Responnts were not informed the reserch ws being conducted on behlf of LifeWy Reserch. Surveys were conducted September 8-20, The smple of 1,003 completed surveys provis 95% confince tht the smpling error does not exceed 3.2 %. Responses were weighted to reflect the nturl size distribution of churches.

4 4 Methodology for dditionl LifeWy Reserch survey question includ on sli 22 The telephone surveys were conducted October 7-14, The clling list ws rndomly drwn from list of ll Protestnt churches. Up to six clls were m to rech smpled phone number. Ech interview ws conducted with the senior pstor, minister or priest of the church clled. Responses were weighted to reflect the geogrphic distribution of Protestnt churches. The smple of 1,003 completed surveys provis 95% confince tht the smpling error does not exceed 3.2 %.

5 5 Fcebook is esily the most used socil networking tool 100% 90% 80% 70% 60% 50% 30% 20% 10% 0% 47% 3% 1% 2% Fcebook MySpce Ning Church specific pkg. 20% Church Mgmt. Softwre 6% Other None of these 1% Not sure Which if ny of the following socil networking tools does your church ctively use?

6 6 Differences in use of socil networking tools by Size Fcebook 27% bc % 46% 56% bce MySpce 3% 3% 2% 5% 5% Ning 1% 1% 1% 1% 1% 81% bcd Church specific pckge such s Cobblestone, Uniflyer or The City 1% 1% 2% 4% 8% Tools includ within your church mngement softwre 15% e None of these 57% c 13% 46% 20% e 27% be 27% bce Not Sure 0% 2% 0% 2% 2% bcd 6% bcd Totl 100% 100% 100% 100% 100% * Letters indicte column with sttisticlly significnt difference t 95% confince intervl. Which if ny of the following socil networking tools does your church ctively use?

7 7 Differences in use of socil networking tools by Loction Lrge City Fcebook 54% d Smll City 46% c Suburbs 57% bd Rurl re MySpce 3% 2% 4% 3% Ning 1% 1% 1% 1% 39% c Church specific pckge such s Cobblestone, Uniflyer or The City Tools includ within your church mngement softwre 4% 2% 3% 1% 24% 22% 21% 16% None of these 29% bd Not Sure 2% 1% 3% 0% Totl 100% 100% 100% 100% 41% 29% bd 50% c * Letters indicte column with sttisticlly significnt difference t 95% confince intervl. Which if ny of the following socil networking tools does your church ctively use?

8 Intercting with the congregtion is the most common use of socil networking tools by churches 8 100% 90% 80% 70% 60% 50% 30% 20% 10% 0% 70% Distributing news & info. Outbound only 73% Intercting with congregtion 62% Intercting with individuls outsi of congregtion 41% Mnging church's group ministry 52% Fostering member-tomember interction 5% None of these 1% Not sure Which if ny of the following wys is your church using socil networking tools? Bse = 606 churches tht indicted they use socil networking tools (sli 5).

9 9 Differences in why churches use socil networking tools by Size Distributing news nd informtion outbound only % e Intercting with the congregtion 63% Intercting with individuls outsi of the congregtion Mnging the church s group ministry 21% bc Fostering member-to-member interction 42% e 66% 73% 72% 76% 74% 69% 80% c 80% c 71% 63% 59% 62% 67% e 38% e 48% 53% bc 50% 52% 54% 61% None of these 8% 7% 4% 2% 5% Not Sure 0% 0% 2% 1% 2% Totl 100% 100% 100% 100% 100% * Letters indicte column with sttisticlly significnt difference t 95% confince intervl. Which if ny of the following wys is your church using socil networking tools? Bse = 606 churches tht indicted they use socil networking tools (sli 5).

10 10 Differences in why churches use socil networking tools by Age of Pstor Distributing news nd informtion outbound only 76% 67% 70% 67% Intercting with the congregtion 84% bd Intercting with individuls outsi of the congregtion Mnging the church s group ministry 53% bd 71% 74% 68% 72% 61% 61% 61% Fostering member-to-member interction 59% 49% 53% 48% None of these 4% 4% 5% 5% 38% 43% d 32% c Not Sure 0% 1% 1% 1% Totl 100% 100% 100% 100% * Letters indicte column with sttisticlly significnt difference t 95% confince intervl. Which if ny of the following wys is your church using socil networking tools? Bse = 606 churches tht indicted they use socil networking tools (sli 5).

11 11 53% of churches indicte some of their church stff members use mobile vices to ccess emil 100% 90% 80% 70% 60% 50% 30% 20% 10% 0% 53% 33% 32% Access emil Access their clendr Updte nd respond to Fcebook posts 26% Access clendr for the church nd church fcility Wht type of online ctivities do t lest some of your church stff members conduct from mobile vices such s cell phones, blckberries, pd s, or i-phones?

12 12 And, 35% of churches indicte their church stff members use mobile vices in none of these wys 100% 90% 80% 70% 60% 50% 30% 20% 10% 0% 15% 15% 11% 8% Blog Tweet Look up church ttendnce dt or trends Updte member contct informtion in church mngement softwre Wht type of online ctivities do t lest some of your church stff members conduct from mobile vices such s cell phones, blckberries, pd s, or i-phones? 35% None of these 5% Not sure

13 13 Differences in online ctivities conducted by stff members from mobile vices by Size Access emil 38% Look up church ttendnce dt or trends 4% Blog 3% Tweet 5% Updte nd respond to Fcebook posts 16% b Access their clendr 15% bc Access clendr for the church nd church fcility Updte member contct informtion in church mngement softwre 11% c None of these 52% c 3% e 47% 8% 14% e 13% e 30% 30% 22% 49% 10% e 15% e 12% e 28% 32% 24% 72% bce 18% b 19% e 20% e 44% bce 44% bce bc 87% bcd 29% bc 44% bcd 52% bcd 68% bcd 64% bcd 43% bc 8% 7% 11% 18% 42% 37% 18% bc 7% bc * Letters indicte column with sttisticlly significnt difference t 95% confince intervl. Wht type of online ctivities do t lest some of your church stff members conduct from mobile vices such s cell phones, blckberries, pd s, or i-phones?

14 14 Differences in online ctivities conducted by stff members from mobile vices by Loction Lrge City Access emil 69% bcd Smll City Suburbs Look up church ttendnce dt or trends 18% 9% 11% 9% 52% 54% Rurl re Blog 20% 13% 18% 13% Tweet 21% 13% 19% 12% Updte nd respond to Fcebook posts 39% d Access their clendr 39% d Access clendr for the church nd church fcility 33% d Updte member contct informtion in church mngement softwre None of these 21% bcd 31% 39% d 34% d 28% d 29% d 45% 27% c 27% c 18% bc 9% 9% 10% 6% 34% d 33% d 45% bc * Letters indicte column with sttisticlly significnt difference t 95% confince intervl. Wht type of online ctivities do t lest some of your church stff members conduct from mobile vices such s cell phones, blckberries, pd s, or i-phones?

15 Demogrphics of Prticipting Churches

16 16 Averge Worship Attendnce Weighted (reflects Protestnt Churches) , 19% 500+, 6% 1-49, 13% , 33% 50-99, 30% Wht is your church s verge worship ttendnce on typicl weekend (including ll ges from bbies to dults but not counting nyone twice)?

17 17 36% of churches indicte their church is locted in rurl re 100% 90% 80% 70% 60% 50% 30% 20% 10% 0% 20% Lrge city (100,000 or more) 27% Smll city (less thn 100,000) 17% Suburbs 36% Rurl re Which of the following best represents where your church is locted?

18 18 Differences in loction of church by Size Lrge city 16% e Smll city 17% % Suburbs 12% 13% d Rurl Are 56% c 17% 27% bce 25% 29% 31% 45% c 19% 23% b 35% b 19% bc % bcd 31% 19% Totl 100% 100% 100% 100% 100% 8% bc * Letters indicte column with sttisticlly significnt difference t 95% confince intervl. Which of the following best represents where your church is locted?

19 19 Differences in loction of church by Census Region Lrge city 17% 23% c Northest South Midwest West 13% bd 28% c Smll city 26% 24% 26% 32% Suburbs 33% bcd Rurl Are 24% bc 16% 37% d 16% 46% d 14% 26% bc Totl 100% 100% 100% 100% * Letters indicte column with sttisticlly significnt difference t 95% confince intervl. Which of the following best represents where your church is locted?

20 20 of churches indicte their senior pstor is between ges % 90% 80% 70% 60% 50% 30% 20% 10% 0% 20% 22% 13% 4% Age Age Age Age 60+ Not Sure Approximtely how old is your church s senior or led pstor?

21 Dt from n October 2010 LifeWy Reserch survey of Protestnt pstors

22 Group emil is the most common form of electronic communiction pstors personlly use to interct with their congregtion Among Protestnt Pstors 22 Blogs 16% Twitter 6% Fcebook 46% Emils to groups 84% Other 17% Not Sure 6% 0% 20% 60% 80% 100% Which of the following electronic communictions do you personlly use to interct with your congregtion?

23 Protestnt Churches Use of Socil Medi Sponsored by Fellowship Technologies, prtner in LifeWy s Digitl Church inititive

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