And a compelling series of eight videos (including Living Into Our Purpose and Christ Has No Body But Yours ).

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1 Category - V. Marketing/Education/Outreach - d. Campaign Entry Name/Title Living Into Our Purpose Website or Electronic Media URL What is your Responsibility on Entry (Lead, Co-Lead, Collaborator) Co-lead Optional: Names of others involved, their affiliations, and specific responsibilities (limit three) Nan Ross, Director of Communications; Kerry Traubert, Leadership Communication; Wes Browning, Sema Films Additional Information The Living Into Our Purpose Campaign is a comprehensive, integrated and multi-layered 2015 communications campaign to achieve a primary organizational goal: To engage the target audience the 56,000 members of the Episcopal Diocese of Atlanta in the adoption and advancement of a new Diocesan Purpose Statement. The campaign was also designed to inspire members to act locally in their congregations by living fully into the Purpose Statement s Gospel-centered focus. A key secondary goal of the campaign was to model and deliver tools for evangelism and outreach. This comprehensive, strategic campaign ran robustly from March to November of Culminating at the Diocese Annual Council Meeting on November 13-14, it deployed a full array of tactical tools: The Diocese e-newsletter, Connecting; twice monthly casting a wide net for grassroots, laydriven input on the Purpose Statement; Social media messaging from Bishop Robert Wright; A special edition ( A People of Purpose ) of the Diocese journal, Pathways, featuring diverse voices on the subject of our purpose together as followers of Jesus Christ; Print invitations inviting others to explore faith and purpose at local Episcopal Church congregations; (See Dropbox submission) And a compelling series of eight videos (including Living Into Our Purpose and Christ Has No Body But Yours ).

2 All campaign components reflected the diverse nature of the Episcopal Church in Middle and North Georgia in geography (urban and rural); race and ethnicity; a wide, intergenerational age spread; congregation type (in size, resources and diversity of membership); and gender and orientation. The campaign also focused on four particular groups for our shared social justice commitments: vulnerable children, prisoners (current and former), migrants and refugees, and soldiers/veterans. The campaign included a strong evangelism component, designed to reach, invite and include seekers and church hurts (those who seek a connection to Christian faith and those who have been hurt or alienated by the Church). These evangelism tools include a new website ( which invites seekers to Find Your Place, Find Your Path and Find Your Purpose in the Episcopal Church. It also includes printed invitations for members of the Diocese to use to invite others to explore faith and purpose through the Episcopal Church. PDF files of these invitations (with two creative treatments: Seeking? and We Already Love You. Maybe We Should Meet! ) are included with this submission via Dropbox. Positive outcomes of the campaign include: broad stakeholder participation and the successful adoption of a new Diocese Purpose Statement at Annual Council; increased traffic on the Diocesan website; firsttime use of new digital tools to spark online and social media conversation among members of the Diocese; congregation endorsement and use of evangelism tools (the Seeker Website and print invitations to explore the Episcopal Church) sparking interest across the Diocese in video communication and storytelling; and inquiries from other dioceses interested in using the invitations for evangelism.

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