Growing an Engaged Parish. Christ The King Parish March 3-4, 2014 Al Winseman, D.Min. Sr. Learning Consultant Gallup, Inc.

Transcription

1 Growing an Engaged Parish Christ The King Parish March 3-4, 2014 Al Winseman, D.Min. Sr. Learning Consultant Gallup, Inc.

2 What if your parishioners... Were three times as satisfied with their lives? Spent more than two hours per week serving and helping others in their community? Were more than ten times more likely to have invited someone to participate in their parish in the past month? Tripled their giving?

3 If you can t measure it... you can t manage it!

4 Typically, Parishes Measure Three Things in Order to Attempt to Measure Spiritual Health: Registered Members Mass Attendance Giving These are outcomes, not causes, of Spiritual Health.

5 Relevant Outcomes: Life Satisfaction: Overall, I am extremely satisfied with the way things are going in my personal life. Serving: Hours per week given to help and serve others in my community. Inviting: In the last month, I have invited someone to participate in my parish. Giving: Percentage of income and actual dollars given to the parish.

6 Conventional Wisdom: Focus on the Outcomes in Order to Influence Spiritual Health. Life Satisfaction Serving Spiritual Health Inviting Giving

7 The Reality: Outcomes are the result of causes Focusing on the causes will influence the outcomes Get the order right.

8 Growing a healthy parish is a lot like gardening: You ve got to prepare the soil.

9 The Driving Factor Behind Spiritual Health: Engagement

10 Engagement is not the same as involvement. Involvement is what I do in my parish. Engagement is how I feel about my parish.

11 Engagement is not about finding a better way to do church it s about rediscovering how to be the Church.

12 The Blood Test

13 Gallup research has discovered that there are twelve items divided into four dimensions that most effectively measure the engagement level of the members of your parish.

14 The Four Dimensions of Member Engagement: What do I get? What do I give? Do I belong? How can we grow?

15 What do I get? As a member of my parish, I know what is expected of me. In my parish, my spiritual needs are met.

16 What do I give? In my parish, I regularly have the opportunity to do what I do best. In the last month, I have received recognition or praise from someone in my parish. The spiritual leaders in my parish seem to care about me as a person. There is someone in my parish who encourages my spiritual development.

17 Do I belong? As a member of my parish, my opinions seem to count. The mission or purpose of my parish makes me feel my participation is important. The other members of my parish are committed to spiritual growth. Aside from family members, I have a best friend in my parish.

18 How Can We Grow? In the last six months, someone in my parish has talked to me about the progress of my spiritual growth. In my parish, I have opportunities to learn and grow.

19 Three Types of Members Engaged These members are loyal and have a strong psychological connection to their parish. They are more spiritually committed, more likely to invite friends, family members, and coworkers to parish events, and give more both financially and in commitment of time. Parishes need to develop more of these individuals.

20 Three Types of Members Not Engaged These members may attend regularly, but they are not psychologically connected to their parish. Their connection to the parish is more social than spiritual. They give moderately but not sacrificially, and they may do a minimal amount of volunteering in the community. They are less likely to invite others and more likely to leave.

21 Three Types of Members Actively Disengaged These members usually show up only once or twice a year, if at all. They are on the membership rolls, and can tell you what parish they belong to but may not be able to name the pastor. However, they may also be regular in their attendance. If that s the case, they are physically present but psychologically absent. They are unhappy with their parish and insist on sharing that unhappiness with just about everyone.

22 National Engagement Index Engaged Not Engaged Actively Disengaged 60% 54% 50% 40% 29% 30% 17% 20% 10% 0% National Member Engagement - All

23 Catholic Engagement Engaged Not Engaged Actively Disengaged 49% 50% 45% 35% 40% 35% 30% 25% 16% 20% 15% 10% 5% 0% National Catholic Member Engagement

24 A picture is worth 1,000 words.. 29% 54% 17% Engaged Not Engaged Actively Disengaged

25 Life Satisfaction Engaged Not Engaged Actively Disengaged 70% 61% 60% 40% 50% 40% 23% 30% 20% 10% 0% % Completely Satisfied with Life Conditions

26 Serving Engaged Not Engaged Actively Disengaged Median number of hours served weekly in community

27 Inviting Engaged Not Engaged Actively Disengaged 64% 70% 60% 50% 40% 26% 30% 20% 6% 10% 0% Invited someone to participate in the last month

28 Giving Engaged Not Engaged Actively Disengaged 5.0% 5.0% 4.5% 4.0% 3.0% 3.5% 3.0% 2.5% 1.5% 2.0% 1.5% 1.0% 0.5% 0.0% Median giving based on $42,300 median US household income

29 Giving Engaged Not Engaged Actively Disengaged $2,500 $2,115 $2,000 $1,269 $1,500 $1,000 $635 $500 $- Median giving based on $42,300 median US household income

30 The difference in median per-household giving between Engaged and Actively Disengaged members is $1,480

31 The Evidence is Clear If you want to grow a spiritually healthy, vibrant, dynamic parish prepare the soil.

32 Christ the King Parish Ann Arbor, MI ME 25 Summary February, 2014

33 Engagement at Christ the King Participation: 802 Gallup 75th GrandMean Engagement Engaged 37% Not Engaged 47% Actively Disengaged 16%

34 Engagement at Christ the King Engaged Not Engaged Actively Disengaged 47% 50% 45% 37% 40% 35% 30% 25% 16% 20% 15% 10% 5% 0% Feb-14

35 Christ the King vs. U.S. Overall Christ the King National Overall 60% 50% 40% 37% 29% 47% 54% 30% 20% 16% 17% 10% 0% Engaged Not Engaged Actively Disengaged

36 Christ the King vs. U.S. Catholic 50% Christ the King 47% National Catholic 49% 45% 40% 35% 30% 37% 35% 25% 20% 15% 10% 5% 16% 16% 0% Engaged Not Engaged Actively Disengaged

37 Christ the King ME 25 Top Box CTK Gallup 75th Learn and Grow 55% 50% Six Months Progress 26% 22% Best Friend 36% 37% Members Committed to Growth 53% 38% Mission 32% 40% Opinions Count 18% 32% Encourages Development 37% 40% Leaders Care 35% 51% Recognition 30% 37% Opportunity to do Best 26% 35% Spiritual Needs 38% 42% Expectations 33% 42%

38 ME 25 Dimensions of Engagement Top Box CTK Gallup 75th How Can We Grow? 40% 36% Learn & Grow Progress Do I Belong? 35% 37% Best Friend Spiritual Growth Mission/Purpose Opinions Count What Do I Give? 32% 41% Encourages Development Leaders Care Recognition Opportunity to do Best What Do I Get? 35% 42% Spiritual Needs Expectations

39 Christ the King Outcomes and Demos 31% strongly agree that they are extremely satisfied with the way things are going in their personal life (Catholic 38%; overall 37%) 17% strongly agree that they have invited someone in the last month (Catholic 18%) 24% volunteer in the community more than 4 hours per week (Catholic 19%) 30% give more than $3,000 per year to their parish (Catholic: 13%). 50% report an annual household income of more than $75,000 62% have been members more than 10 years, and 13% less than 3 years 44% are over 55, and 21% are under 35

40 What is most important to your engagement? In my parish, I have opportunities to learn and grow. In the last six months, someone in my parish has talked to me about the progress of my spiritual growth. Aside from family members, I have a best friend in my parish. The other members of my parish are committed to spiritual growth. The mission or purpose of my parish makes me feel my participation is important. As a member of my parish, my opinions seem to count. There is someone in my parish who encourages my spiritual development. The spiritual leaders in my parish seem to care about me as a person. In the last month, I have received recognition or praise from someone in my parish. In my parish, I regularly have the opportunity to do what I do best. In my parish, my spiritual needs are met. As a member of my parish, I know what is expected of me.

41 Growing an Engaged Parish Christ The King Parish March 3-4, 2014 Al Winseman, D.Min. Sr. Learning Consultant Gallup, Inc.

42 Agenda Review of last night Spiritual Commitment The Member Engagement Hierarchy Reading a Scorecard Impact Planning Adjourn

43 Focus on You At your tables, share: Name by which you like to be called Your role at Christ the King What difference has being a parishioner at Christ the King made in your life? Copyright 2011 Gallup, Inc. All rights reserved. 44

44 The 12 Items of Member Engagement In my parish, I have opportunities to learn and grow. In the last six months, someone in my parish has talked to me about the progress of my spiritual growth. Aside from family members, I have a best friend in my parish. The other members of my parish are committed to spiritual growth. The mission or purpose of my parish makes me feel my participation is important. As a member of my parish, my opinions seem to count. There is someone in my parish who encourages my spiritual development. The spiritual leaders in my parish seem to care about me as a person. In the last month, I have received recognition or praise from someone in my parish. In my parish, I regularly have the opportunity to do what I do best. In my parish, my spiritual needs are met. As a member of my parish, I know what is expected of me.

45 What is Spiritual Health? Gallup Definition: Building upon a foundation of an essential belief in Jesus Christ as Savior, Christian Spiritual Health is an interrelated, mutually influential relationship between one s engagement in a faith community (belonging) and one s individual spiritual commitment (believing). This relationship is measured by 12 items of Member Engagement, 9 items of Spiritual Commitment (both attitudes and behaviors), as reflected in 4 outcomes of Life Satisfaction, Serving, Inviting, and Giving. Optimal Spiritual Health is achieved at GrandMean Scores above the 75 th percentile in both Member Engagement and Spiritual Commitment. 46

46 Acts 2:42-47 They devoted themselves to the apostles teaching and fellowship, to the breaking of bread and the prayers. Awe came upon everyone, because many wonders and signs were being done by the apostles. All who believed were together and had all things in common; they would sell their possessions and goods and distribute the proceeds to all, as any had need. Day by day, as they spent much time together in the temple, they broke bread at home and ate their food with glad and generous hearts, praising God and having the goodwill of all the people. And day by day the Lord added to their number those who were being saved.

47 Growing an engaged parish is about living out the vision St. Luke describes in Acts.

48 There is a difference between... Spiritual Commitment and Engagement

49 Spiritual Commitment is about believing. Member Engagement is about belonging.

50 Spiritual Commitment Reflects a personal depth of spirituality Individual in nature Seen in both attitudes and behaviors

51 The nine items that measure Spiritual Commitment include four attitudes and five behaviors.

52 Spiritually Committed Attitudes My faith is involved in every aspect of my life. Because of my faith, I have meaning and purpose in my life. My faith gives me an inner peace. I am a person who is spiritually committed.

53 Spiritually Committed Behaviors I spend time in worship or prayer every day. Because of my faith, I have forgiven people who have hurt me deeply. My faith has called me to develop my given strengths. I will take unpopular stands to defend my faith. I speak words of kindness to those in need of encouragement.

54 The Conventional Wisdom Focusing your efforts mainly on increasing the Spiritual Commitment of your members will lead to increased levels of both Commitment and Engagement.

55 The Conventional Wisdom Spiritual Commitment Member Engagement Spiritual Health

56 The Reality More often than not, Engagement leads to Commitment. By focusing your efforts on increasing the Engagement level of your members, you have a better chance of increasing their Spiritual Commitment.

57 The Driving Factor Behind Spiritual Health: Engagement

58 Spiritual Commitment Engaged Not Engaged Actively Disengaged 39% 40% 35% 30% 25% 20% 12% 15% 3% 10% 5% 0% % Fully Spiritually Committed

59 Engagement at Christ the King Participation: 802 Gallup 75th GrandMean Engagement GrandMean Commitment Engaged 37% Not Engaged 47% Actively Disengaged 16%

60 The Member Engagement Hierarchy Opportunities to learn and grow Progress in last six months Best friend Members committed to spiritual growth Mission/Purpose of congregation My opinions count Encourages development Leaders care Recognition last month Opportunity to do what I do best How can we grow? Do I belong? What do I give? Spiritual needs met I know what is expected What do I get? Copyright 2004 The Gallup Organization, Princeton, NJ. All rights reserved.

61 Stand up if you almost always talk to people on elevators, airplanes, check-out lines. clean the house/apartment before you can relax. hang the shirts in your closet according to color. make a list of things to do. make a list of thing to do ON YOUR DAY OFF. make a list of things to do ON VACATION! are planning the next get together. are accused of being too nice. are accused of not being too nice. are asking too many questions. doing, doing, doing. are pushing the elevator button to remind the elevator you are there.

62 Reading a Scorecard

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64 Go to the last page (page 6)

65 Go to page 1

66 The Gulf Between Yes and No

67 The Gulf Between Yes and No 5 4 Yes! NO! 68

68 Go to page 1

69 Go to page 2

70 Go to page 3

71 Go to page 4

72 Go to page 5

73 Impact Planning

74 The Big Picture Greater Spiritual Health Reflected in Outcomes Greater Member Engagement Parish Impact Plan Sources of Engagement and Disengagement ME 25 Survey 75 Copyright 2010 Gallup, Inc. All rights reserved. 75

75 The Impact Planning Process Discuss Select Plan Followup

76 Step 1: Discuss Discuss your ME 25 results. Pay attention to these questions: Do our results on any of these items surprise you? What were you thinking about when you answered this particular item? What would a 5 look like on this particular item? What are the headlines in the data?

77 Step 2: Select Tips to selecting items Look for a quick win Begin with items low on the pyramid Look at the 4s and 5s

78 The Member Engagement Hierarchy Opportunities to learn and grow Progress in last six months Best friend Members committed to spiritual growth Mission/Purpose of congregation My opinions count Encourages development Leaders care Recognition last month Opportunity to do what I do best How can we grow? Do I belong? What do I give? Spiritual needs met I know what is expected What do I get? Copyright 2004 The Gallup Organization, Princeton, NJ. All rights reserved.

79 Step 3: Plan

80 Impact Planning in 45 Minutes or Less 1. Brainstorm Barriers to greater engagement on the selected item On your Barriers list, circle the items over which you have influence or control 2. Brainstorm possible Action Items to address those barriers stress span of control 3. Select the best Action Item 4. Modify the selected Action Item so that it has SMARTS 5. Document the Action Item Copyright 2011 Gallup, Inc. All rights reserved. 81

81 Move From Dialogue to Action: Make Sure Your Action Items Have SMARTS = Specific Well defined Provides clarity = Measurable = Action-Oriented =Realistic = Timely = Strategic Quantifiable You can identify when the plan is achieved and evaluate your progress Identifies a Task Helps clarify what to do Is it filmable? Within the availability of resources, knowledge, time, and power You have enough time to achieve the goal Be sure not to have too much time as this can affect performance negatively Most Action Items should be relevant to your Parish s mission Copyright 2011 Gallup, Inc. All rights reserved. 82

82 Report Out

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84 Communicating the Results

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86 Growing an Engaged Parish Christ The King Parish March 3-4, 2014 Al Winseman, D.Min. Sr. Learning Consultant Gallup, Inc.