Bringing the Magazine to Life

Transcription

1 2018 media kit

2 Bringing the Magazine to Life Mother Earth News is the largest and longest-running environmental lifestyle magazine on the planet. With a readership of 9.7 million, it has been connecting businesses, from mom-and-pop companies to the Fortune 500, with millions of like-minded consumers for more than 46 years. Now, we offer an opportunity for select partners to reach thousands of our passionate readers face-to-face with the Mother Earth News Fairs a unique new series of sustainable lifestyle events designed to bring the magazine to life. Approaching sustainable issues from a down-to-earth, practical, howto standpoint, Mother Earth News is a pioneer in promoting waste reduction, family farms, saner agricultural practices, better eating habits, natural and herbal remedies, and affordable housing. In the process, the brand offers a platform for some of the most forward-thinking minds of the day. The Mother Earth News Fairs provide unique experiences designed to inspire attendees to take action and get on the path to wiser living! Here are just a few of our most popular speakers: Joel Salatin Jessi Bloom Tradd Cotter Rosemary Gladstar

3 audience research Rural 20 acres owned, on average 80% live in C & D counties 90% own livestock, 49% own chickens/poultry self-sufficient & Shop with values 98% garden 87% bake from scratch 75% can to preserve food 98% think it is important to grow plants using organic gardening methods 71% are willing to pay more for organic foods/products 78% use green cleaning products in the home 94% are interested in alternative energy Maintain Acreage 89% have made land improvements or plan to make them in the next 12 months 60% own riding or zero-turn mowers 55% own or plan to purchase fencing 48% plan to build or renovate a barn, shed, or outbuilding in the next 24 months Engaged 98% of attendees thought the products being sold were interesting 94% took an action as a result of visiting exhibitors at the Fair 85% would attend a future Fair

4 What Sponsors Are Saying The Mother Earth News Fairs are a unique, fun and highly educational experience. We always look forward to the next fair, when we will have the opportunity to connect with more incredible people. From the amazingly diverse array of attendees and exhibitors, to the incredibly organized Mother Earth News Fair staff, we are honored to be a part of such a wonderful experience. Nicole Peltz Luna & Larry s Coconut Bliss The Mother Earth News Fairs are truly fantastic events to be involved with. This year was our first year at the shows and I have to say we were thoroughly impressed. The Fair really has something for everyone and in particular the seminars and talks on offer draw an inquisitive and interested crowd. Attendees really want to spend time talking to you and learning about your products and how these products can benefit their lifestyle. The Mother Earth News Fair team are a joy to work with, their organization and helpful nature goes a long way and we cannot wait to exhibit at the shows next year, all the way from the United Kingdom! Samantha Morley Omlet The Mother Earth News Fair is the best event we do all year. It not only brings us a large number of leads, but almost as many leads as every other event we do all year combined. Our staff, friends and family enjoy the event immensely. We have actively told other partner businesses that they should participate due to our positive experience. The Mother Earth News Fair is a valuable asset to this area. We couldn t be any happier with how it s organized. It is a top-notch event. Ian Spomer Cromwell Solar The Mother Earth News Fair was a well-organized, highly anticipated event that helped us to engage with new and existing customers and brand our company. Their sponsorship and event team was easy to work with at every step to make the process seamless. Overall, it was one of our best events of the year! Kristin Bagonis EarthFare

5 Fair Sponsorship Delivers Association with a Trusted Brand The solid reputation of Mother Earth News as the leader in sustainable lifestyle topics is realized in the Mother Earth News Fair. Target Audience The Mother Earth News Fairs offer crucial face-to-face interaction with a passionate and engaged audience of more than 75,000-85,000 in Return on Investment Discover how a passion for living on the land translates into bigger sales and new customers. From product spotlights to hands-on demonstrations, the Mother Earth News Fair helps attendees live wiser, more fulfilling lives while simultaneously helping our sponsors prosper. Engagement Opportunities with Extended Education Workshops Interact with an influential and active audience through custom events geared for your goals whether that s a one-hour Hands-On workshop or a Field Day at a nearby working farm! Heightened Communication Increase awareness, educate consumers, market new products and build customer relationships including national advertising exposure, sampling, demonstrations, cross promotions, workshop opportunities, and prime booth space.

6 2018 SCHEDULE * belton, Texas February Attendance: 12,000-15,000 Workshops: 150 Exhibitors: 200 Asheville, N.c. april Attendance: 15,000-18,000 Workshops: 150 Exhibitors: 325 frederick, md. JUNE 2-3 Attendance: 10,000-13,000 Workshops: 100 Exhibitors: 300 albany, ore. august 4-5 Attendance: 10,000-13,000 Workshops: 100 Exhibitors: 150 SEVEN SPRINGS, PA. SEPTEMBER Attendance: 15,000-18,000 Workshops: 175 Exhibitors: 275 topeka, kan. October Attendance: 10,000-13,000 Workshops: 125 Exhibitors: 150 * Attendance, workshop and exhibitor projections are estimates. ALBANY, OREGON august 4-5 seven Springs, pennsylvania September topeka, Kansas october frederick, maryland june 2-3 asheville, north carolina april belton, texas february 17-18

7 Marketing Power The MOTHER EARTH NEWS FAIRS have the power of Ogden Publications behind them to promote and market each event through traditional and interactive media, direct mail, public relations, and grassroots outreach. Ogden Publications is North America s largest publisher focusing on the sustainable lifestyle market segment. 3.3 MIL Print Audience 6.4 MIL Average Monthly Unique Visitors 1 mil Subscribers 4.6MIL Social Media Followers

8 1503 SW 42nd St. Topeka, KS Mother Earth News Mother Earth Living Utne Reader Grit Capper s Farmer Heirloom Gardener Farm Collector Gas Engine Magazine Motorcycle Classics CommunityChickens.com KeepingBackyardBees.com GoodThingsToEat.com Mother Earth News 1503 SW 42nd St. Topeka, KS adinfo@ogdenpubs.com