AFB Hosts Historic. Management Conference. Integration Leads to Further Name Changes

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1 PR9000 The Blakemore Way_Newspaper February 2012_A3 24/01/ :42 Page 1 February 2012 Management Conference Special The Newspaper for Employees of A.F. Blakemore & Son Ltd. AFB Hosts Historic Management Conference The ongoing integration process with Capper & Co and the role that this will play in generating sustainable growth were the key topics discussed at this year s A.F. Blakemore Management Conference. The conference represented an historic moment for A.F. Blakemore with almost 300 managers from across A.F. Blakemore and Capper & Co joining together at the National Motorcycle Museum on November 24th. Managers were presented with figures that showed that group turnover is anticipated to hit 1.175billion by the end of the current financial year, which reflects a near doubling of sales since The sales growth is anticipated to continue over the next four years and is predicted to increase company profits by 66% from the 2011 to 2015 financial years. Growth Group Managing Director, Peter Blakemore, provided a keynote address to delegates and explained that once the Capper integration process is complete the company will be in a strong position to grow sales, profitability and market share further. Peter said: Two years ago we were at full capacity across our Wholesale Distribution, Food Service and Fresh Foods depots and were experiencing slow growth across our stores group. However we now have no constraints on growth in any part of our business and have the capacity to better service our customers and grow our sales. We have a wonderful opportunity with Capper & Co and massive benefits are already being achieved as a result of the merger. The benefits of integration were seen most clearly in the presentations from the respective Retail and Trade Partners Managing Directors, Geoff Hallam and Dennis Evans, who discussed the strong performance of their divisions during the current financial year. The ongoing investment in Blakemore s Wholesale Distribution, Food Service and Fresh Foods divisions was also highlighted by Wholesale Managing Director, Sam Wilcox and held up as another example of the company s desire to build solid foundations for the future. Integration was a central theme of a presentation from A.F. Blakemore s Company Secretary and Capper & Co Managing Director, Robert Upton. Values Robert outlined the history of the Capper family business and the shared values and culture of the two organisations. Blakemore Logistics Managing Director, Barry Davies, discussed the increased efficiencies and environmental initiatives launched across the division and looked ahead to integrating with the Capper operation to create best in sector service. A.F. Blakemore s support for small regional producers through its Heart Distribution operation was a focus of a presentation from Commercial Manager Caoire Blakemore and the company s award winning community engagement programme was highlighted by Corporate Affairs Manager, Paul Cowley. There was also a debut conference appearance from newly appointed Property Development Director, Alastair To grow a family business in ways that are profitable and sustainable for the benefit of our staff, customers and community. Haigh, who presented his vision for the future of retail development. Peter Blakemore thanked his management team for their hard work during a year of massive change and concluded by highlighting the strong values that underpin the company s success and the role that they will continue to play in developing the company in the years ahead. BELOW: Managers networking at this year s A.F. Blakemore Management Conference Integration Leads to Further Name Changes Three divisions of the enlarged A.F. Blakemore group of companies are to be rebranded as part of the integration process with Capper & Co. The Tates & Waynes division of A.F. Blakemore & Son Ltd has been rebranded as Blakemore Retail following the merger of the two stores groups in March In addition Complete Shopfitting Ltd has been renamed Blakemore Design & Shopfitting, while the company s property division, Glade Garland, will now be known as Blakemore Property Ltd. The changes have also seen Mark Titley named as Property Director, with Alastair Haigh appointed Property Development Director. Retail The Blakemore Retail name was unveiled at an inaugural conference held at the Hilton Birmingham Metropole on November 30th, which saw managers from both the Tates and Waynes retail groups in attendance. The unified group comprises 328 stores, 60 post offices and 195 foodto-go departments and expects to record a turnover in excess of 460million during the current financial year. Tates was originally founded in 1898 in Grimsby by J.H. Tate and acquired by A.F. Blakemore from Kwik Save in The Waynes stores group was formed in 1963 when Capper & Co acquired a large store owned by retailers Fred Wayne and his brothers in Swansea. Commenting on the rebranding of the two divisions, Blakemore Retail Managing Director Geoff Hallam said: Blakemore Retail combines two companies with a great heritage. We have an exciting future ahead of us and with our first class management team and support staff we make one great company. "Our job for the future is to continue with the integration to ensure that Blakemore Retail really is the best of both businesses. Changes Geoff announced the changes for CSL and Glade Garland at the A.F. Blakemore Management Conference. Geoff said: Following an extensive review and restructuring of Complete Shopfitting Limited and the Property Development Department and Estates departments of both Capper & Co and Blakemore s, I am very pleased to announce these changes. The property division Glade Garland Ltd is to be renamed Blakemore Property Limited and will combine both the Estates and Acquisitions function of the current property department. Mark Titley has been appointed Property Director and Alastair Haigh has been appointed Property Development Director, both reporting to myself. Complete Shopfitting Limited will be renamed Blakemore Design & Shopfitting, with Alastair Haigh taking over day-today responsibility and Bill Tomlinson remaining as Finance Director. I am sure you will join me in wishing Mark and Alastair every success in their new roles. For all the news relating to the inaugural Blakemore Retail Management Conference see the first ever edition of the new Blakemore Retail staff magazine - coming soon!

2 PR9000 The Blakemore Way_Newspaper February 2012_A3 24/01/ :42 Page 2 Peter Points to Future Success Peter Blakemore explained that despite the tough trading conditions, the company had invested for the future and said that there were now no constraints on growth in any part of the business. The Group Managing Director opened and closed this year s A.F. Blakemore Joint Management Conference and began by presenting the key activity to have taken place since July 2010, when the managers last met. In 2010/11 the company achieved a 6.7% growth in profits and Peter thanked and congratulated everyone for achieving such a great result during a year of massive change. The most important event to have taken place across the company was the acquisition and merger with Capper & Co and Peter welcomed the Capper management team to the enlarged group. He added: This is now without doubt the largest and most powerful management team that we have gathered together at any point in the company s history. Peter then went on to review the past 18 months and discussed the many difficulties faced by the company during the tough trading environment. He said: The economy and trade hasn t improved, there have been spending cuts at a national level, competition has continued to increase and customers have been careful with their cash. However we have had a good year despite the poor trading conditions and the fixed costs that have been incurred due to the massive investment that we have undertaken across the business. Two years ago we were at full capacity within Wholesale Distribution, Food Service and Fresh Foods while our SPAR operation was experiencing slow growth or in some places a small sales decline. To address these issues we have invested heavily across all parts of the company and now have a wonderful opportunity for sales and profit growth. Peter highlighted the fact that these investments had removed any constraints on future growth and said that there is now a great opportunity to increase our group profits and experience massive benefits from the merger of the Blakemore and Capper operations. During the afternoon session, Peter went on to look ahead to the future and stressed the important role that the company values, verbalised in the Blakemore Way, will play in securing future success. Peter said: Our strategic business plans were developed in 2007, when the board of directors outlined the company s 20:20 Vision. This states that it is our plan to achieve sales of between 2 billion and 3 billion by We are already well on our way and are projected to achieve sales of 1,175m in We are making great progress and our capacity for future growth will enable us to service our customers and grow our sales further. Peter then concluded by pointing to the four key areas that the company will need to focus upon if it is to reach its full potential. He said: We need to consolidate with Capper & Co, restore our profits in the new wholesale depots and improve our overall performance and profitability. If we can achieve these things then we will generate the financial resources to grow further in the future. Robert Provides a History Lesson Capper & Co Ltd - A Potted History Capper & Co Managing Director, Robert Upton, informed delegates of the rich history of the South Wales-based company during his presentation. A.F. Blakemore s new Company Secretary spoke of the strong values that have underpinned the Capper success story and drew parallels with the Blakemore Way. Robert gave a potted history of the company from its origins back in 1901, when the company was founded by William James Capper. Robert described William Capper as a man renowned for kindness to staff and someone with a justified reputation for honesty and integrity. He then went on to stress the many innovations that Capper & Co has introduced throughout its history. Highlights included the SPAR Brand Champions promotion, active selling and produce workshops for stores, the chilled co-investment scheme and overseas conferences. Robert added that there were points of difference between Capper and AFB, particularly in relation to the diversity of the Blakemore Group, which also includes wholesale and food service operations. However Robert ended his presentation by pointing to the positive future that both A.F. Blakemore and Capper & Co will share as a result of adopting a best of the best approach to integration. The A.F. Blakemore and Capper merger is an excellent fit both culturally and commercially and the integration process is proceeding according to plan. This will be achieved through identifying and implementing the best of the best that our organisations have to offer, he said. 1901: Company founded by William James Capper 1903: First depot opened at Corn Street 1919: First lorry acquired 1937: William Capper dies and John Capper takes over as Managing Director 1955: New depot at Corporation Road opened 1956: Capper form part of a group of companies that bring SPAR to the UK 1968: John Capper dies suddenly and Bill Capper becomes Managing Director, aged : Company moves to Talbot Green depot 1987: VG Franchise acquired The Corn Street depot John Capper William James Capper 1993: Watson & Phillip acquired along with new distribution depot in Hastings Early store launch 2005: Robert Upton becomes new Managing Director 2008: Bill Capper awarded CBE 2011: Company acquired by A.F. Blakemore & Son Ltd Capper & Co facts at time of acquisition: Turnover: 280 million Employees: 2,400 (more than 2,000 in own stores) Customers: 416 (116 own stores, 300 independents) Fred Wayne at his family store in Uplands, Swansea The Hastings distribution depot, East Sussex 2

3 PR9000 The Blakemore Way_Newspaper February 2012_A3 24/01/ :42 Page 3 Blakemore s Bids Farewell to Two Familiar Faces Employees from across Blakemore s gathered at the farewell presentations of Dennis Evans and Lee Coleyshaw to thank them for their contribution to the company and wish them luck for the future. New Directors Appointed Following six successful years as Blakemore Trade Partners Managing Director, Dennis Evans retired in December, having overseen the development of A.F. Blakemore s SPAR independent business and the company s merger with Capper & Co. Dennis plans to spend his retirement helping to develop the successful Costa Coffee franchise that he and his wife both own in Scotland. In his parting speech Dennis remarked: I ve spent 40 years in retail and have enjoyed every minute of it. I m very grateful for my time at Blakemore s. I ve met some fantastic people and have had such good fun whilst I ve been here. Peter has been a great boss and has taught me a lot. Lee Goes Group Finance and IT Director, Lee Coleyshaw, spent eleven years working for Blakemore s, having been promoted to his most recent position in He made a major contribution to the growth of the business during his time at the company, and in particular played a very active role in ensuring the smooth running of the recent acquisition of Capper & Co. Lee said: It s been a privilege to work for Blakemore s. I m very grateful for the development opportunities I ve been given and also the support I ve received from Peter and my team. I wish the company all the best. The merger with Capper has certainly put the business in great stead. Concluding the farewell speeches, Group Managing Director, Peter Blakemore, addressed Dennis and Lee to thank them: On behalf of the company thank you very much for everything you have done in your time here. I wish you every success. Both of you have played an enormous role in the acquisition of Capper and have made a huge contribution to the growth and development of the company. Through the Numbers Delegates were given a financial overview of A.F. Blakemore s acquisition of Capper & Co along with a four year profit forecast from Lee Coleyshaw. Dennis Evans at his retirement presentation with Peter Blakemore Peter Blakemore bids farewell to Lee Coleyshaw The company has made two senior appointments within the Group Finance and I.T. Departments following the departure of Lee Coleyshaw. Roy Kidd Roy Kidd has been appointed Group I.T. Director, with overall responsibility for all aspects of I.T. throughout the organisation, while Scott Munro-Morris has been promoted to the new position of Chief Financial Officer. Roy will be supported by Capper & Co I.T. Director, Simon Wiltshire, who will have particular responsibility for the integration and development of the Blakemore and Capper systems. Peter Blakemore said: There is a great opportunity and a big task to integrate and harmonise I.T. so that we operate one common system. I.T. is a vital area for the business and we expect the integrated management team to continue to operate from both Willenhall and Talbot Green. We intend to continue developing I.T. across the whole Group to give us competitive advantage by employing world class systems. The Group Finance and IT Director gave details of the Capper acquisition and explained how this was funded and the associated banking covenants. Lee said that the company is in a solid financial position and is well placed to meet the demands of the two banks that have helped fund the acquisition. He said: The business is performing well and most divisions are performing above budget. Those that are not are dealing with additional fixed costs that will ultimately support the future growth of the whole group. Lee said that the company was on course to record a profit of 10.8 million by the end of the current financial year and predicated that conservative estimates suggest that this will reach 15.7 million by the end of the 2014/15 financial year. The historic signing of the A.F. Blakemore acquisition of Capper & Co. Scott Munro-Morris Scott Munro-Morris has been promoted from his role as Capper Financial Director to be the new Chief Financial Officer for the group, based in Willenhall. Peter added: Scott has six years experience as Capper FD and has more than demonstrated he will be a great success managing the wider group finance function. 3

4 PR9000 The Blakemore Way_Newspaper February 2012_A3 24/01/ :43 Page 4 Introducing Jerry Marwood Jerry Marwood took over the reigns as Blakemore Trade Partners Managing Director in January, following the retirement of Dennis Evans. We spoke to Jerry and invited him to discuss his background and outline his plans for the future. Dennis Leaves on a High Note Blakemore Trade Partners Managing Director, Dennis Evans, presented a positive outlook for the division at this year s Management Conference, which took place just four weeks before his retirement. TESCO PRICE MATCH matching Tesco prices on selected everyday products When the replacement for outgoing Trade Partners Managing Director, Dennis Evans, was announced last November, the name of his replacement was one familiar to many. Jerry Marwood served as the Managing Director of SPAR UK for 10 years and is known throughout the industry as one of the leading minds in the convenience retail sector. The new Managing Director has spent all of his professional life in retail; after leaving school he worked in numerous roles across the Gateway and later Somerfield group before joining SPAR UK as Retail Director in In 1999 Jerry began a three year stint as Managing Director of Newshops, which comprised around 100 convenience stores based in Bristol and the surrounding area, before returning to SPAR UK as Managing Director in While Jerry had a happy and successful decade with SPAR UK, he explains that he was ready for a fresh challenge and is looking forward to developing Blakemore Trade Partners and the retail stores that it serves. Jerry said: Looking back at my period at SPAR UK it is difficult to pick out individual successes as the nature of the business is based around collaboration between SPAR UK, the regional distribution centres and the stores themselves. 4 Yes SPAR has continued to grow, remained profitable and introduced a wide range of great initiatives over the past decade; however this was the result of a partnership between numerous people across the organisation. When asked about the key attraction of joining A.F. Blakemore, the future ambitions of the company were clearly a major factor. Obviously I was privileged enough to work with people across A.F. Blakemore and Capper for a number of years prior to joining the company and have a good understanding of how the business operates. Ambition There is clearly a strong ambition across A.F. Blakemore to grow and become the best business of its kind in the country. This vision for the future provides a really compelling reason for wanting to work in this particular organisation, he added. And how does the role as MD for SPAR UK differ from the role as MD for a regional distribution centre? My previous position was essentially a supporting role for hundreds of individual businesses across the country and in that respect the jobs are similar. However my new position with Blakemore Trade Partners is much more of a hands-on opportunity and means that I can be more involved in taking action and working with stores directly, he added. There is no doubt that the economic climate serves as a grey cloud across all business activity at the current time, yet Jerry remains confident that SPAR will continue to shine, despite the doom and gloom. Jerry said: The economic conditions mean that it is hard out there and there is no room for complacency. However we have a very solid platform for future growth. The convenience market is still relatively new and is yet to plateau. Convenience has outperformed the overall food market by two-to-one over the past six-to-seven years and this looks set to continue. We have some great stores and we need to work with them to grow sales and attract even more stores to the group. To do this we need to continue our focus upon delivering the right products at the right price and ensure that we stay ahead of the competition. From the outset it is clear that Jerry believes that he has the team and support around him to help deliver on these goals: The one thing that has really stood out for me is how welcoming and enthusiastic everybody I have met has been. There is a strong desire across the business to improve and grow and it is my goal to help ensure that this business succeeds in reaching its ambition of being the best. We also asked Jerry a few brief questions about himself: Background: Jerry originates from and has spent much of his life living in Somerset. Age: 53 Family: Married to Kate and has a six-year-old son George. Hobbies and interests: Jerry says that virtually all his spare time is spent with his family, although he is a keen music and sports fan. Football team: Jerry is a Bristol City supporter. I always believe that you should support your local team, he says. Music: A big music fan with a collection of thousands of CDs - although Jerry has recently discovered the delights of the Napster web based music service. Jerry says that the last two gigs that he attended were Laura Marling and Glenn Campbell but his favourite concert of the past couple of years was Van Morrison performing Astral Weeks at the Royal Albert Hall. Dennis said that the division had recorded an exceptional 2010/11, having beaten budget by 12%, and that all indicators showed that growth would continue in The Trade Partners division, previously know as SPAR Distribution, was formed in September 2011 following the merger of the sales, trading and marketing teams of A.F. Blakemore and Capper. Dennis presented the new trading, sales, marketing and development structures for the division and described how these teams would support the newly created Meridian & Welsh Guild of retailers moving forward. A central element of this support is the groundbreaking Retail Partners Scheme and ongoing improvements in relation to supplier negotiations, which have achieved benefits of 5.7m. Dennis said: The Retail Partners Scheme is a reward scheme for retailers that are loyal, comply with our planograms and marketing programme and agree to deliver efficiencies. There are numerous advantages for retailers who participate in the scheme including no surcharges, cheaper prices, rebates on purchases and marketing and Tesco Price Match support. The Tesco Price Match scheme was launched in November and promotes a strong value message to customers by matching SPAR prices with Tesco Express on selected everyday products. Dennis said that overall these initiatives represent a 3.8m investment in the company s independent SPAR retail estate. The division s strategy for the future was then outlined, which included the alignment of the wholesale pricing between AFB and Capper, developments in the company s food-to-go offer, a new store recruitment drive, new EUROSPAR developments, increased utilisation of the internet and the launch of a Retail Partners Plus Scheme. Dennis summarised: We had a record year for profits last year and look set to achieve an even better Integration is nearly complete and we have a clear strategy for the future with great teams in place to deliver it. The outgoing MD left on an emotional note by thanking his loyal team for all their hard work over the past six years and looked ahead to spending more time with his wife and son in the future. EUROSPAR store at Milford Haven

5 PR9000 The Blakemore Way_Newspaper February 2012_A3 24/01/ :43 Page 5 Geoff Presents a Bright Future for Retail The newly created Blakemore Retail division has performed well despite difficult trading conditions and is in a solid position for future growth. That was the message from Blakemore Retail Managing Director, Geoff Hallam, at the 2011 A.F. Blakemore Management Conference. Geoff said that the enlarged retail group, which joins together the Tates and Waynes groups, now boasts 328 stores, 60 post offices, 195 food-to-go departments, 5,900 staff and 1.8m transactions per week. While sales for the 2010/11 financial year were slightly below budget, net profit exceeded expectations. Geoff said that increased promotional activity, a strong Easter period and well managed wage budgets all contributed towards this solid performance. Combined sales and profits for the new combined group were also performing above budget by period six of the current financial year. Geoff went on to provide an integration update and presented new board and senior management structures across the enlarged divisions. Colleagues are also beginning to integrate across the group and Geoff pointed to the company s fun day and the joint Blakemore Retail Managers Conference as examples of integration in action. In 2010 the Tates fun day at Alton Towers boasted a record attendance of 1,630 members of staff; however the joint Tates & Waynes event of 2011 saw 2,589 colleagues visit the theme park. Geoff went on to look at the groundbreaking new stores that have been opened in recent months including the flagship energy efficient store at Kidderminster and the new petrol forecourt store at Newark. In conclusion Geoff outlined plans to grow the stores group from 328 to 400 stores by the end of the 2013/14 financial year, comprising extra sales of an additional 100m. Geoff and Alastair Present New Vision A vision for the future of the re-branded Blakemore Property and Blakemore Design & Shopfitting divisions was presented at the AFB Management Conference. Geoff Hallam, who is now Managing Director of the two divisions, introduced the afternoon session with the announcement that the company s property division, Glade Garland, has now been rebranded as Blakemore Property. He went on to congratulate Mark Titley and Alastair Haigh, who have been promoted to Property and Property Development Directors respectively. New structures for the Estates Team and Acquisitions Teams were presented before Geoff handed over to Alastair to present the future for the Blakemore Design & Shopfitting division, formerly known as Complete Shopfitting Ltd. Alastair introduced the new company structure for Design & Shopfitting and highlighted some of the key changes to how the business operates. Alastair said: We will take on a more advisory role and work even closer with the Trade Partners and Property teams moving forward. There is no sales team within the new structure, but an increased emphasis upon the business development team, who will focus upon working in partnership with customers. Alastair then went on to emphasise the importance of adopting a flexible approach to business and the need to offer the best prices available. We want to be seen as a company that gets things done right first time and be known for having the best quality designs and team across the whole sector, he concluded. Blakemore Logistics Deliver Results Blakemore Logistics Managing Director, Barry Davies, described how the division has continued to deliver great results across the business in the face of ongoing fuel price hikes. Barry explained that during the past financial year the Logistics division undertook 30,666 journeys, with 250,985 deliveries distributing 62.8m cases to customers. This consists of 80% of the group s total delivered sales. Efficiencies have been achieved across the division, although ongoing increases in fuel prices have continued to have a negative impact upon the operation. Barry showed that over the past 20 years, fuel costs have increased by 332%, with the past five years alone witnessing a 148% increase in white diesel prices and a 187% increase in the cost of red diesel. A number of key initiatives introduced by the division were then identified, including a 53mph limit for distribution vehicles, driver awareness training and an increased focus upon air pressure and flows. A central strand of the strategy for improving fuel efficiency has been the purchase of a pioneering 11m double floating deck trailer, which boasts a 56 cage capacity. Barry highlighted other key initiatives to have taken place across Logistics over the past 18 months including the construction of a mezzanine floor in the chilled warehouse, which has increased capacity, productivity and provides the company with an additional platform for growth. Phase Two of the company s recycling operation was also launched in 2011, which allows the company to recycle waste packaged food, paper, soft plastic, bottles and cans. The centre now provides a recycling service across the retail estate, which will both reduce stores impact upon the environment and help minimise the rising costs associated with waste disposal. Barry went on to discuss future plans in relation to the integration of the Blakemore and Capper logistics function, as a result of ongoing analysis of the two operations. Progress to date includes an extension of the chilled range, joint vehicle purchasing and servicing, driver CPC training, Freight Transport Association membership and the introduction of the recycling service to Waynes stores. In addition Barry described the ongoing work taking place in relation to common ranges & cases, dealing with slow & fast moving lines, new delivery models and the introduction of the Phase Two recycling service to Waynes and independent stores. Barry concluded by outlining his future vision for the division: We want to be known for delivering the best service in the sector, with reduced lead times, improved availability and an increased range. We want to deliver more sales for less cost and continue to work alongside and develop the best people across our organisation. 5

6 PR9000 The Blakemore Way_Newspaper February 2012_A3 24/01/ :43 Page 6 Wholesale Divisions Invest for the Future The Managing Director of A.F. Blakemore s three wholesale divisions outlined the key investments that have taken place to secure the ongoing expansion of the business. Sam Wilcox reviewed the multimillion pound investment in the Wholesale, Food Service and Fresh Foods divisions over the past 18 months to support anticipated future growth. These investments have included a new Food Service depot in Wakefield, a Wholesale Distribution depot at Apex II in Great Bridge, and a new meat storage and cutting facility for Blakemore Fresh Foods at Hilton Cross in South Staffordshire. Sam began by discussing the Food Service division, which achieved a sales growth of 31% during the 2010/11 financial year. New contracts over the past 12 months have included MOTO, Las Iguanas and Walsall Local Authority. However the fixed costs associated with the new depot have eaten into the division s profits. Despite this Sam remained optimistic for the future and said that the company is now in a strong position to grow its share of the food service sector. He said: The future is about growing our business. We are in talks with potential customers worth an estimated 42m worth of business. It has been a challenging year but we have now got the facilities to allow us to grow further in the years ahead. Sam then moved on to Blakemore Fresh Foods, who recorded a sales increase of 4.2% in 2010/11, with sales continuing to grow during the current financial year. Again the costs associated with the division s new depot have dented the company s profits but Fresh Foods is now in a much stronger position to tender for new business and has already succeeded in picking up additional custom with Cleone Foods, Cook and Marston s Brewery. Sam explained that a similar story has been witnessed at the company s Wholesale Distribution depot at Apex II. The division has won a series of new customers over the past 12 months and is currently in talks with a number of major potential customers to help grow the business further. In the final part of his presentation, Sam talked about the Wholesale Cash & Carry business, which grew both sales and profits in 2010/11. Sam said: The market is showing growth but we do face challenges such as duty fraud and competition from other wholesalers opening close to our existing sites. However we are fighting back with more promotions, more incentives and improved communications with customers. He concluded by summarising the performance of all three divisions: Last year was a good solid performance and while we didn t expect quick wins we have now built a strong platform for future growth. Caoire Outlines A Year of Change The head of A.F. Blakemore s Heart Distribution operation described 2011 as a year of change during her presentation at the group management conference. Commercial Manager, Caoire Blakemore, outlined the many challenges that Heart Distribution has faced over the past few months before presenting an optimistic outlook for the future. Heart Distribution is a support network for food and drink producers across the Midlands, which helps suppliers get their goods to market via a consolidated order and delivery service. Caoire talked about some of the key changes to have taken place over the past year including new offices and warehousing facilities at the Long Acres Industrial Estate and the dissolution of the company s partnership with Heart of England fine foods. Caoire said: Our team has grown and we are now based in one location for the first time, which has helped with communication and team building. We have also spoken to all our producers in recent months to find out what they need from the business and this has strengthened our relationships there. It is clear that the producers are happy with Heart and want us to continue to work with them. Caoire went on to talk about a new marketing strategy for Heart which includes trade show attendance, a twice yearly catalogue, monthly mail outs and a recently launched Twitter account. She concluded: It has been a challenging year for us with many changes. However we are in a strong position for the future and I have no doubt that this is just the beginning for Heart. A.F. Blakemore s three wholesale divisions have invested heavily in new depots at (from top) Wakefield, Apex II and Hilton Cross to help achieve ambitious expansion plans Blakemore Wholesale Strikes Gold at the FWD Awards Blakemore Wholesale picked up two awards for its contribution to the wholesale sector at the Federation of Wholesale Distributors Gold Medal Awards in London. The event, which took place on November 24th, in London, saw Blakemore Wholesale receive the FWD Gold Medal for Wholesale Service to Retailers for its exceptional effort to support its symbol group retailers this year, offering help, advice and encouragement through its Retailer of the Year competition. Blakemore Wholesale s Doug Watt, General Manager of Gateshead Cash & Carry, also picked up the Independent Cash & Carry Manager Gold Medal award. He was described as a natural leader and a real team player who is respected and trusted by his customers. 6 FWD Chief Executive James Bielby commented, As an active member of Business in the Community, Doug has led his team in community work in the area. He has worked hard to develop the skills of his staff and the service offered to customers. In recent weeks his business has shown double digit growth, a remarkable achievement in the current climate. James summed up the awards ceremony by saying: These awards aren t about senior executives maximising profits; they re about every single member of a team pulling together, and those individuals whose dedication and enthusiasm raises the game of those around them. Our winners tonight are stars in their field and we are very proud to welcome them here, to see their efforts recognised in front of so many of their industry colleagues. ABOVE: Commercial Director Russell Grant collecting the FWD Gold Medal for Wholesale Service to Retailers ADJACENT: Gateshead Cash & Carry General Manager Doug Watt collecting the FWD Independent Cash & Carry Manager Gold Medal award The way we attain excellence in everything we do.

7 PR9000 The Blakemore Way_Newspaper February 2012_A3 24/01/ :43 Page 7 Paul Highlights Community Values The community values of A.F. Blakemore and the role that they play in shaping the culture of the business were the central themes of a presentation by Corporate Affairs Manager, Paul Cowley. Paul spoke of the many successes of the company s community programme and focussed upon the Blakemore Foundation and employee volunteering as examples of how the company lives the values outlined in the Blakemore Way. The Blakemore Foundation is the company s charitable trust and Paul announced that the Foundation trustees had agreed to increase the amount of money invested into the fund from one per cent to two per cent of pre-tax profits in Paul said: 2011 has been our busiest year yet in regards to the Blakemore Foundation. In 2010/11 the Foundation more than doubled the amount of good causes it supported in comparison to any other year. However this figure has already been surpassed during the current financial year, with 818 separate donations having already gone out to good causes across the company s trading area before the end of December Paul then went on to talk about the company s employee volunteering programme, which has witnessed 16% of the company s workforce engaged in community activity since 2008/09. Paul said: Employee volunteering goes beyond providing financial support to local good causes and entails our employees reaching out and engaging with community groups directly. The positive impacts of these two flagship programmes were highlighted and Paul said that such work can complement all aspects of the Blakemore Way. Paul explained how community engagement can boost colleague pride and development, provide a point of difference for customers, showcase ways that the company behaves with integrity and achieve excellence. Paul ended by looking forward to the key themes that will influence the Blakemore community programme in These included the impact of the economic downturn, the development of a joint community strategy with Capper & Co and the need to promote a community message further across SPAR. I strongly believe that it would be wrong to shy away from our community responsibilities at the current time, he said. Now is the time for the truly great companies to step forward and show that corporate social responsibility represents much more than a mere exercise in PR and can play a vital role in building sustainable communities for the future. Schoolchildren Learn Rules of the Road Ten primary schools from across Walsall and Wolverhampton learnt the rules of the road as part of A.F. Blakemore & Son Ltd s annual Road Safety campaign. Almost 550 primary school pupils participated in road safety workshops hosted by Blakemore Logistics and supported by the West Midlands Fire Service. Pupils aged between seven and eight years old received a vehicle demonstration from the transport team in an attempt to educate school children on the dangers of playing around vehicles and some of the safety features designed to protect pedestrians. As a special treat the West Midlands Fire and Police service visited each school to educate pupils about the Green Cross Code and how they deal with road traffic accidents. Following the event each pupil was provided with a goody bag packed with reflective items to help them stay safe when walking to and from school. Blakemore Logistics Driver Trainer, Pete James commented: This is the fourth year A.F. Blakemore has run this event and we are proud to say that around 1,550 pupils from across the Black Country have benefited from this event. We would like to say a big thank you to the West Midlands Fire Service who have supported us with our event this year. The way we make a positive contribution to the community. Selection of photos from Northwood Park Primary School, Wolverhampton Tates and Waynes Join Forces for First Community Event The recently integrated Tates and Waynes training teams have taken the plunge and embarked on their first joint employee volunteering project in Newport, South Wales. The project, led by Waynes Training Officer Ceri Critchley, took place at Malpas Infant School, Newport, South Wales and volunteers were tasked with developing interactive games around the playground. The idea behind this is to encourage pupils to continue learning whilst on their break but in a fun and stimulating way. Team Leader, Ceri Critchley commented: The whole team thoroughly enjoyed the project and it was great to work together as a team on our first community project. We hope the pupils at Malpas Infant School enjoy their new playground games for years to come. The way we make a positive contribution to the community. The retail training team are joined by pupils from Malpas Infant School 7

8 PR9000 The Blakemore Way_Newspaper February 2012_A3 24/01/ :43 Page 8 Wholesale Toys Giveaway Blakemore Wholesale got into the Christmas spirit by donating 500 worth of toys to the Windmill Lane Children s Centre, in Wolverhampton. The donation came from the 2011 Golf Day event, which raised 20,000 for charity. Pictured (from left) are Joan Grant, of the buying department and Lynn Thompson, of the Wolverhampton depot, sorting out presents for the youngsters. SPOT The Difference Congratulations to Sophie Rolfe, of the Purchase Ledger department, in Willenhall, who won the Spot the Difference competition featured in the Winter 2011 Edition of the A.F. Blakemore magazine. Sophie successfully spotted the five changes made to the photo taken during the Barnsley Cash & Carry fun day and has won 20 worth of Outfit vouchers. Santa Visits Blakemore s Eagerly awaiting an annual visit from Father Christmas, the children of colleagues from across the Blakemore estate gathered together to celebrate the festive season at this year s Kids Christmas Party. A total of 100 children and 200 accompanying adults attended the party, which was organised by Transport Admin Manager Judith Penko and held at Walsall FC s Banks s Stadium. In addition to picking up a present from Santa in his grotto, the children also enjoyed plenty of celebratory food, party games and prizes. The singing and dancing competition, SPAR Idol, was won by Charlie Cartner, whilst Helen McDonald s nephew, Josh Hitchcock, picked up the award for the best fancy dress costume. A fantastic time was had by all, parents and children alike. Event organiser, Judith, commented, Once again the event was a great success. I even received a card from one little boy who had also sent a card to Peter Blakemore to thank him for his present and the party. Winners of the SPAR Idol talent competition: 1st - Charlie Cartner, son of Dawn Edwards. 2nd - Olivia Harnett, a friend of Tina Perks s daughter. 3rd - Katelyn, Richard Thompson s daughter. Fancy dress winner Josh Hitchcock, Helen McDonald s nephew Six members of staff from Blakemore Grimsby Wholesale joined hundreds of people across the UK to take part in the Santas on the Run event in support of St. Andrew s Hospice. Well done to Kay Clifford, Adam Corry, Lorraine Evans, Jeremy Fowler, Nicky Roffee and Carl Marshall. Overall 268 was raised by the Wholesale team, which included total match fund donations of 134 from the Blakemore Foundation. A photo from the Santa run has also been used for this edition s Spot the Difference Competition. Take a look at the two photos below and see if you can spot five differences? The winning entry will receive 20 worth of gift vouchers of their choice. Please circle the changes and return along with your name and contact details to: Rachel Adams Axcess 10, Bentley Road South, Darlaston, WS10 8LQ Photo One Judith Penko presenting Dave Higgs s daughter Izzy with a cake on her eighth birthday Feedback The Blakemore Way Newspaper and its sister publication It s Your News! rely upon your feedback and input for stories. If you have any comments or story suggestions please contact: Paul Cowley (Corporate Affairs Manager) pcowley@afblakemore.com or Rachel Adams (Communications Assistant) radams@afblakemore.com Also remember to check out the A.F. Blakemore website for all the latest news as it happens! Photo Two Name: Division: Depot/Store/Office: Contact No.:

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